The meaning of jake!

    Ever see this logo on a corvette? it does have a history behind it. Come find out.

    It has a recent history going back only a little over ten years ago. It's origins were from the Corvette Racing Team. Back in 2004, they used a slogan "Take No Prisoners" during their 24 hour endurance race. It simply started on a napkin and the rest was history.

    Sketch for "Jake"

    Sketch for "Jake"

    Transitioning to the 6th generation platform the logo went public. It was found on their C6R race car and it became a hit. It prompted sales of multiple products for Chevrolet and the Corvette brand.

    Here's a subtle cue added by a Corvette owner.

    Here's a subtle cue added by a Corvette owner.

    As for the name Jake, there's no clear answer to that one. There are multiple rumors floating around the internet. Regardless, Jake is here to stay. He made a one time appearance on a factory production vehicle back in 2009. with the lust-worthy Corvette ZR1, code-named "Blue Devil." Maybe he'll make himself known again on a future Corvette.

    "Jake" sitting on the air intake of the LS9 supercharged V8 found in the 6th generation ZR1.

    "Jake" sitting on the air intake of the LS9 supercharged V8 found in the 6th generation ZR1.

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