With the hotly anticipated Porsche Passport scheme already spooling up in Atlanta, it’s time to explore new avenues for future urban transport solutions. The next experiment, ‘Porsche on demand’, will roll out in central London over the next six months and provide the laid back and luxurious alternative to the hands-on Passport programme.

‘Porsche on demand’ is a chauffeur driven Porsche service, provided by business transportation experts One Transport and powered by Gett, the global ride sharing app.

The simple principal is that members of an exclusive app-based club will be able to order one of a variety of chauffeur-driven Porsche cars to their door for a pre-arranged fee. A sort of über-Uber if you like. There will be 100 cars on the fleet, including the Panamera 4 E-Hybrid, Cayenne S E-Hybrid and the Macan.

Participants will be able to order a car via their smartphone for immediate pick-up in central London, with shorter journeys at a flat-rate of £20. Longer journeys that take you beyond the city centre will still have an agreed price, based on time and distance, presented to your phone in advance.

At the helm of these high-performance hansoms will be professional drivers who have received expert training at the Porsche Experience Centre at Silverstone – although expect a demonstration of smoothness and safety over throttle steer and left-foot braking.

And as indulgent and enjoyable as the scheme promises to be, it’s actually a vital study into future business models for a rapidly evolving urban transport network. Tomorrow’s patterns of car usage and ownership will be dramatically different, and such a pilot provides invaluable insight for Porsche into the operating systems, logistics and customer base for this sort of complex and innovative scheme.

General Manager of Marketing at Porsche GB, Ragnar Schulte, summed up the excitement and importance of the programme: “We’re delighted that our customers will be able to travel in Porsche cars in central London with chauffeurs. This premium travel initiative will last six months with results being used to inform our future strategy for ‘on demand’, premium transportation. We invite all users to give feedback on this new service.”

The new scheme is limited to current Porsche customers and a selection of Gett’s high-value users who may be considering a Porsche purchase in the future. It will run until May 28 2018, operating between 11am and 11pm Tuesday to Thursday and between 3pm and 3am on Fridays and Saturdays (pretty handy for Christmas party season).

If you’re in the UK, you can find out more information on how to get involved by contacting the Customer Assistance Centre at Porsche GB here: customer.assistance@porsche.co.uk

* Fuel consumption: Panamera 4 E-Hybrid: Combined in l/100 km (mpg) 2.5 (113.0); CO2 emissions in g/km 56; Electricity consumption (combined) in kWh/100 km 15.9; Cayenne S E-Hybrid Platinum Edition: Fuel consumption combined 3.4 – 3.3 l/100 km; CO2 emissions 79 - 75 g/km; electric energy consumption 20.8 – 18.6 kWh/100 km

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