The Mini Cooper SE is already on the road to success!
The new Mini Cooper SE attracts many customers worldwide. As a result, no fewer than 90,000 pre-orders have been registered, compared to around 45,000 in August. This figure is very significant when you consider that worldwide Mini sales totaled only 346,639 vehicles in 2019.
The Mini Cooper SE therefore already represents more than a quarter of the potential buyers compared to last year's global volume. The car is the successor to the 2009 Mini E, which was only intended for rental. The Mini E served as an experiment for Mini in the electric world. Today, most Mini E's have disappeared because they were dismantled or even destroyed.
With a range of 145 miles according to the WLTP standard, the Mini Cooper SE is intended for urban use. Many competitors are offering superior autonomy for a similar price. The Cooper SE will therefore compete with other electric cars with a similar range, such as the Honda e and Mazda MX-30 with 137 and 125 miles of range respectively.
This lack of range was not an obstacle for potential buyers. In fact, the BMW Group is already enjoying some success when it comes to electrified vehicles. For example, the group delivered its 500,000th plug-in hybrid vehicle last month. The Mini Cooper SE Countryman ALL4 also sold 16,932 units last year. The Mini Cooper SE will join the Mini line-up this year and will help to maintain this momentum.
Photo credits Mini