- Photo credits Lancia

The new Lancia styling director comes from Citroën

The Frenchman Jean-Pierre Ploué will design the future models

7w ago
5.8K

Lancia is beginning a renaissance that was previously unhoped for by the brand's afficionados. The Stellantis group has made the Italian manufacturer a priority in its product plan. And it didn't take long, because Lancia already has a new design director who comes straight from Citroën.

It is the Frenchman Jean-Pierre Ploué who will be in charge of the styling of the Italian brand's future models. The man will lead a new team of "talented young designers" at the Centro Stile in Turin, as Lancia claims. The challenge that awaits them is a big one, as everyone is expecting a strong return of Lancia on the international scene.

Ploué began by working for Renault for more than ten years and contributed to such successes as the first Twingo and the second generation Clio. He then continued his career at Volkswagen, also moving to Ford. The designer ended up at Citroën's Design Center where he had the difficult task of rejuvenating the brand.

Photo credits Lancia

Photo credits Lancia

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Comments (6)

  • maybe that will make the brand better, the haven't made a good car in 25 years

      1 month ago
  • Thank Jesus the lord himself they got someone from a brand with such unique style and fun design schemes. I feel this way they can really have a shot at setting themselves out

      1 month ago
  • i thought that would be the last place on earth to look for a styling guy

      1 month ago
  • I hope it differentiates itself. Fiat do good small cars but a Lancia needs to be the ugly, powerful and interestingly weird one. A bit like Citroen but with the Italian laryness. Hydrogen powered with the hydrogen stored under the front seats. In case of an accident the hydrogen can be used to power ejector seats so the occupants land using parachutes. It must have a first to be a Lancia.

      1 month ago
  • I thought it would be something exiting

      1 month ago
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