The new Lancia styling director comes from Citroën
The Frenchman Jean-Pierre Ploué will design the future models
Lancia is beginning a renaissance that was previously unhoped for by the brand's afficionados. The Stellantis group has made the Italian manufacturer a priority in its product plan. And it didn't take long, because Lancia already has a new design director who comes straight from Citroën.
It is the Frenchman Jean-Pierre Ploué who will be in charge of the styling of the Italian brand's future models. The man will lead a new team of "talented young designers" at the Centro Stile in Turin, as Lancia claims. The challenge that awaits them is a big one, as everyone is expecting a strong return of Lancia on the international scene.
Ploué began by working for Renault for more than ten years and contributed to such successes as the first Twingo and the second generation Clio. He then continued his career at Volkswagen, also moving to Ford. The designer ended up at Citroën's Design Center where he had the difficult task of rejuvenating the brand.
Photo credits Lancia