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- Paolo Pininfarina with the Automobili Pininfarina PF0: an all-electric, 250mph, £2m hypercar

The PF0 hyper-EV is peak Pininfarina

26w ago

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Design is a language. Just like English or Italian, it can express the intrinsic characteristics of an object and the values it offers. For decades, Pininfarina has been a cathedral to car design, grasping that understanding better than anybody else.

Now approaching its 90th year, it’s not just design but technology that offers the Canavese-based business the chance to render a radically different chapter. This, fellow DT readers, is why Automobili Pininfarina has been created, with a mission to define the future of the hypercar. That future starts with the Automobili Pininfarina PF0: an all-electric hypercar with a sub-two second 0-62mph time (100kph) and a £2m ($2.5m) sticker price and destined to go on sale in 2020. There’s no talk of a self-driving, computer-controlled utopia going on here either; this car remains dedicated to the driver.

We know it can be easy to get all cynical about yet another multi-million-dollar plaything designed for a select few high net worth enthusiasts, collectors and damn speculators, but this car and this endeavour feels different. Different, not in a ‘is-that-from-the-Jetsons-or-a-McLaren-Speedtail?’ kind of way, but different in terms of the brand’s entire philosophy.

Automobili Pininfarina design boss Luca Borgogno explains it as ‘Pura’ or expression of purity. Purity of design, of beauty and of rarity. He certainly has the latter attribute licked: just 150 examples of the PF0 will go on sale globally, with allocations of 50 units going to the USA, Europe and Asia. After an initial VIP viewing at this year’s Pebble Beach, Borgogno informs us that most of the American allocation is already sold. Typical.

Yet from where I’m standing, it’s easy to see why. Automobili Pininfarina may have only revealed official images of the new badge and low-slung rear end with the wraparound light graphic, but the entire design is fluid, cohesive, clean and unadorned by huge spoilers or splitters. Even a quick perch in the VR cockpit reveals a surprisingly spacious, driver-centric cabin, with a narrow sill, split-level dashboard and two large, fixed touchscreens that frame the steering wheel: the left screen features your core driver functions, while navigation and multimedia settings are located on the right. Until its official reveal at the 2019 Geneva Motor Show, you’ll just have to take my word for it...

Pininfarina has quite the back catalogue to work from and it shows here. There are modern references of the 1965 Dino Berlinetta Speciale in the single light strip that adorns the assertive front end. There are even shades of the wonderfully daring 512S Berlinetta in the way the body sculpts air around its sides. From the picture, you may notice that there’s considerably more body enveloping the rear, especially when compared to conventionally powered hypercars like the McLaren Senna, and that’s because electric cars don’t require as much cooling. You may not notice the charging port, that will be located somewhere between that break in the rear spoiler. Overall, it looks technical. It looks quick.

It is quick. Thanks to the support of its key financial backer, Mahindra, and a new partnership with emerging technology powerhouse, Rimac Automobili, the all-electric powertrain is on target to help the PF0 possess a range of 450kms and hit 0-300kph in sub 12 seconds. That’s quicker than the claimed 12.8 seconds of the newly released McLaren Speedtail. Turning such fearsome performance into something mere mortals can handle will be the job of former Formula One and Formula E driver, Nick Heidfeld. “My target is to make the car a lot of fun to drive, but the lasting impression will be the acceleration. I still vividly remember my first test in an F1 car at Silverstone, but this has more than 1000hp so it’s even quicker than an F1 car.” When I push Heidfeld on the PF0’s noise characteristics, he concedes “We don’t want to use synthetic sounds like other manufacturers,” he states. “We’re very keen the driver can hear the real mechanical sounds taking place.” That should be music to all our ears.

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