The Porsche 911 causes sales problems for the Aston Martin Vantage
Aston Martin's financial situation was not particularly good in 2019 and this is no secret for anyone. In July, the brand even had to reduce its sales expectations and therefore its profits because of the sharp drop in sales in Europe, including the United Kingdom. Too bad because the brand was on a good start with sales increasing over the 2017-2018 period.
The figures speak for themselves: in the third quarter of 2019, Aston Martin recorded a loss of £13.5 million ($17.3 million). This is due to a 16% decrease in new car sales. Last year and over the same period, the brand had a turnover of £3.1 million ($4 million). The loss was even more severe in the second quarter of 2019, amounting to £79 million ($101 million).
In the English brand's lineup, it is the small Vantage that is at the centre of the debate. Only 878 units were sold this year in Europe, less than half the number of Porsche 911s sold in the month of...September only. The recently renewed 911 continues to impress with its infinitely superior technological features and versatility.
Andy Palmer, the brand's general manager, also says he expects sales to be below projections for 2019. The future Aston Martin SUV, the DBX, should considerably consolidate the British brand's sales. Expected on November 20th, it comes at the right time to restore health to the Gaydon brand.