The Q2 wants to be the fun Audi
And it attracts millennials like nothing else
Yes, ladies and gentlemen, another SUV. However, in my defense, this segment is now increasingly ruling the car world and they are just everywhere in every form. Like it or not, they are what buyers want and manufacturers, being business-oriented after all, simply provide the product to the consumers. This is exactly what Audi has done with the Q2, their entry-level crossover. The market for small SUVs has exploded in recent years and the carmaker from Ingolstadt could not be late to the party. However, they did it their way by proposing a car that certainly looks different from the rest of their range but that still offers all the advantages of an Audi.
The Q2 made its first appearance in 2016 at a time when all Audis looked really similar. The crossover broke the chain by adopting a distinct design to appeal to the younger generations. Not only does it have a cool styling, but you can also order it in bold colours like this very vivid Apple Green paint. Customers can also opt for big wheels, a contrast-coloured C-pillar, and Quattro badges. In fact, just look at the pictures of the car featured in this article and it will give you a good idea of the level of personalization possible with the Q2. In my opinion, the style is a home run for this Audi as it is exactly what the millennials expect and want, plus it comes with this very desirable badge and brand recognition. In this very crowded market of sub-compact SUVs, your product needs to stand out and I think that Audi has managed that rather well.
You jump inside and it's all very typical Audi in there. You have your high-quality materials, the panels are well-built and assembled, and every switch is exactly where you expect it to be. The Q2 is definitely up to Audi standards. Despite its small size of 4.2 meters, it still feels pretty roomy in there, and four adults will comfortably fit. If you have three children, I would pass and go for a Q3, as the Q2 is simply unadapted to families due to its limited boot space. Also, the interior starts to feel a tad outdated when you compare it to the brand new S3's that we just drove. The infotainment screen is too small and isn't integrated into the centre console as on newer models, and the general design of the cabin could use a new look. The Q2 just received its final facelift last year, therefore a brand new car is expected in a couple of years.
However, if you thought about getting one, you don't necessarily have to wait until then, because it still is a very modern car. You get the necessary Apple CarPlay and Android Auto as well as the very cool digital dashboard just to name a few of these features. Also, if you're a fan of switches don't wait for the future Q2 as you can expect that Audi will get rid of many of those. There is other good news and it comes from the driving. Again, it is just as everything you could anticipate. Targeted at young people living in urban areas, the Q2 fits the job description perfectly. The SUV carves through city streets with a lot of ease, and that's thanks to its agility and its small size. Moreover, if you choose the 150 horsepower 2.0 TDI engine, you'll average 5.0l/100km which is really excellent for a 1.7 tons 4x4. Being an Audi, it also had to be comfortable. If you pick the smaller wheels you end up with a Q2 that offers as much comfort on the highway as in the city. The bigger wheels that our press car had reacted a bit more to the imperfections of the road and can make the ride bumpier. If you want style, you'll have to be ready to make concessions. So it may not be as fun to drive as it is to look at, but as a daily, it makes perfect sense.
As mentioned above, we drove the 150 horsepower diesel engine that proved to be very responsive but also a bit noisy. It's unfortunately the one and only diesel engine to pick from. On the petrol side you can opt for a 1.0 110 PS, 1.5 150 PS, 2.0 190 PS, or the mighty 300 PS SQ2 that has the same 2.0 engine as the S3. Therefore, there is some choice, but not that much. Most importantly, there are no hybrid or plug-in hybrid options, and that's probably because the platform cannot support a battery yet. Audi is probably looking very much forward for the new model to come out, as the demand for these powertrains is high.
All in all, even if the Audi Q2 is slightly lost in time, it will appeal to the targeted urban millennials audience. This market will enjoy the fun looks, the small yet practical size, the fine interior, the fancy badge, as well as the way it drives. The Q2 is no revolution however, it could have just been a stylish SUV, and it's not. It's a good car that gets the job done, and I really enjoyed it as a daily for one week. For a person like me with no kids, who lives in a city and who often goes to the mountains on weekends, it's the perfect car. But then you also need to bear in mind that being an Audi, it's also pricier than its cousins the VW T-Roc, Skoda Kamiq, and Seat Arona. The Q2 starts at CHF 32'200 (£25'400), but can easily reach our press car's hefty CHF 70'000 (£55'000) price if you start ticking too many boxes on the options list. Even though the Q2 is not perfect, Audi has found the recipe for success and gave the people exactly the package they wanted.
I would like to extend my deepest gratitude to Audi Switzerland for allowing us to experience the Q2. Without them, this article would have never been possible, and we cannot wait to do some more articles with them in the near future.
Follow us on Instagram