The rolling thunder from down under
Is this Holden the most beautiful concept car ever made?
Spiders, snakes, sharks, crocodiles, octopuses and jellyfish are just some of the things that put me off from visiting Australia…plus, the tickets are freaking expensive. But, I would like to go to Australia one day just to see how mental the people actually are. I knew that they made crazy Holdens, but this concept is on a whole new level of insanity….and I thank the Australians for making it.
Presented in 2005, the Holden Efijy is a concept car made to pay an homage to the 1953 Holden FJ, which was the second car Holden ever made. It is really hard to find a starting point to describe this concept, as it is so striking that you just want to look at it all day. Fun fact: it is so beautiful it can cure even the worst cataracts.
The Efijy looks like it came out of a ZZ Top music video, and not just because it looks as if it belongs on some desert road, but because it’s actually American underneath. It is based on a Chevrolet Corvette, and its 6.0-litre supercharged V8 is sends 644 HP to the rear wheels. Plus, the exhaust pipes are made of titanium, giving it a beautiful thunder-cracking noise.
Holden press photo. This qualifies as art, right?
In addition, it also features air-adjustable shock-absorbers, which can be controlled via touch LCD screen on the dashboard. Another interesting thing on the dashboard is the massive grille, which hides a radio and air-con underneath. The entire interior is done in a fancy combination of tan leather and chrome and purple inserts.
On the outside, the first thing you notice is the monstrous chrome grille and the very retro-esque headlights, which are fan-cooled. As the entire shape elegantly swooshes to the rear, it forms a very extravagant retro-chic design. The Corvette undercarriage was lengthened to 5.2 meters, which is still 70 cm longer than the 1953 FJ.
The original 1953 FJ. Credit: whichcar.com.au
This wonderful concept represents modern and retro DNA in one astonishing package. And when you paint that package in the Soprano Purple, it becomes even more majestic. The paint has several layers of translucent pigmented topcoats, so that the ending result is a very rich and deep shaped of purple.
Former GM Holden Chairman and Managing Director, Denny Mooney, once said: “Efijy is all about fun, emotion and imagination. It shows what a bunch of clever and talented design people can do when they are let loose to create something really wild. Efijy is sure to evoke different memories for everyone who sees it. People might focus on the FJ links, the glorious custom coupes of the 1930s or the great design flair of the 1950s.”
After its reveal, Holden received many offers from celebrities and Arab Shieks who wanted to purchase the car, but the company turned them all down. This rolling thunder still resides in the land down under and is exhibited in the Holden HQ in Port Melbourne.
In 2007, the Efijy won the award for the United States Concept Car of the Year.