The rumours were true... Alpine is to become an all-EV brand
It will become a manufacturer of "100% high-performance vehicles"
The rumour mill has been slowly churning away for a while now when it comes to Alpine - Renault's 'exclusive' high-performance marque - but after today's news, it's safe to say they've gone into overdrive.
Yes, it turns out the rumours were all true, as Renault confirmed this morning (14.01.21) that Alpine was to move to an all-EV production capacity, with the aim of becoming profitable by the middle of this decade.
The document released as part of Renault Group's “Renaulution” strategy report also showcased a number of new cars from Alpine, though at the moment this is just a teaser shot with three very distinct headlight designs.
From left to right in the image (above) we can see a small EV for urban/city use, a crossover or small SUV, and what appears to be an all-electric successor for the well-loved Alpine A110, which sadly hasn't quite been hitting their projected sales targets.
Since the rumour mill has been very vocal about the chance of Alpine going all-electric, the confirmation doesn't come as much of a surprise to those 'in the know.' However, the news that Alpine will be working alongside Geely-group-owned Lotus to develop a "next-generation electric sports car" is exciting news indeed, and bodes well for the future of both brands, since Lotus themselves are of course pushing their own technology in the all-electric Evija.
Not only are Alpine changing their production tactics, but they are also to become Renault Group's motorsport and performance division, which also encompasses the Renault F1 team, having been rebranded for the 2021 season as the Alpine F1 team.
According to Renault, these changes form part of their plan to turn Alpine into an "exclusive authentic brand" mixing F1 expertise and road-going technology to create the best-possible sports-focused EVs.
Sadly, details on the three new cars are scarce, but with the aim of being profitable by around 2025, they can't be too far off now, so expect some more press releases over the next year or two.