- Urus: "a large wild Eurasian ox that was the ancestor of domestic cattle. It was probably exterminated in Britain in the Bronze Age, and the last one was killed in Poland in 1627."

The strange world of super SUVs

Lamborghini Urus, Alfa Romeo Stelvio, Rolls-Royce Cullinan, Maserati Levante & Bentley Bentayga all have over 500 HP. What is it all about?

The 2002 Cayenne. Credit: cars-data.com

The 2002 Cayenne. Credit: cars-data.com

Did this car is the ultimate trend setter?

In 2002 Porsche presented the Cayenne. For me the Cayenne is the ancestor of all the super, luxurious SUVs which tend to be so popular to produce lately. It seems that every marque already understood that the modern day trend in the automotive industry is SUV. If you don't come out with your own 500+ horses SUV - are you really keeping up?

The Urus. A true symbol.

The Urus. A true symbol.

Lamborghini Urus - the turning point

The Urus is just 1.5 years of age but has made a huge impact so far. This is the ultimate cross over between a pure supercar and a 4WD vehicle. Lamborghini is not an avarage brand, like many others, if you spot a Lamborghini in the street you will likely to turn your head and watch it go by. Thats unless of course you live in Dubai or Monaco, which in this case - you are already way too used for these cars on a daily basis. Unlike a Mazda SUV, a Kia SUV or a Hyundai SUV, a Lamborghini SUV is something peculiar. Its almost too artificial in 2019 to look at it. How can the same brand of the legendary Countach, Diablo and Huracan produces this mutant?

A Rolls Royce Cullinan in the wildes.

A Rolls Royce Cullinan in the wildes.

A perfect dichotomy

Its been a year since Rolls Royce unveiled its SUV - the Cullinan. This almost ridiculous thing is the perfect dichotomy between the two worlds which car brands are trying to bring together wisely: the world of luxurious and comfort and the world of 4WD madness. This has gone way too far and I seriously can't stay neutral about it. Rolls Royce, the hand-made sewn legendary marque which symbolizes status and luxury for over a century, is now struggling to stay modern and produces a vehicle for outdoor people who enjoy climbing off road hills. This is just wrong!

The Bentley Bentayga

The Bentley Bentayga

Why would a petrolhead want to sit radically comfortable and spoil its floor mats with mud, while heading off road in a tough terrain? I don't get it. If you have enough money to buy yourself a Rolls Royce and begin a new chapter in your life, you might as well buy a cheap second hand Rubicon and even a Jimny for raw, relentless off road pleasure. You get absolutely nothing other than driving higher, while showing off that your big car is not just a 4WD - its a Lamborghini\Rolls Royce\Bentley or whatever. That's the reason Kanye West rushed and bought an Urus. The same Kanye West who owes his own Boeing 747.

Maserati Levante

Maserati Levante

In terms of design, I do understand this concept. Its a difficult mission to design these SUVs so it would keep the brand's exclusive language and details, while fitting it to a much larger body. Some made it rather great, like the Maserati Levante which clearly highlights Maserati's notable features and stretches it well. I like to think about these SUVs as a design achievement, rather than practical and innovative. Maybe I find the whole concept of SUV non practical and unnecessary. Well then.

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