THE SUBLIMINAL WORLD OF AUTO ADVERTISING AND MERCHANDISING EXPLAINED
CREATE IMAGE IN BUYERS MINDS EYE THAT IS IN FACT NOTHING AT ALL TO DO WITH THE VEHICLE BUT IS THEN PERCEIVED TO BE SO BY SUPERSTITION & AUTO FOLK LAW
PICTURE GLIMPSE A VIEW BEHIND THE IRON CURTAIN: GO ON.. PULL BACK THE IRON CURTAIN OF CZECHOSLOVAKIA 1980'S Škoda FACTORY- Having enjoyed the glory days of early years of motoring, manufacturing cutting edge designs some of the best vehicles the world had ever seen. Škoda were about to launch the old but new (because it took many bickering years to get to the stage of production), car body style of the Škoda Favorit five-door five-seater hatchback to replace ageing rear-engined, rear-wheel drive Škoda 105/120 Estelle. Škoda super men of genius, ditched the engine from the boot and put it instead.. back under the hood to be modern again. Škoda commissioned Bertone to design the new Škoda hatchback body and front-wheel drive... desperate to make sales in the west... Ško philosophised and then pontificated to find a name for the new model.. Škoda's then owner, the communist government of Czechoslovakia argued bitterly with Bertone to put the engine back in the boot like in the good old days but Bertone was adamant it had to stay as close to the front of the vehicle as possible or he would quit the gig. Over Vodka and nibbles the boys from the communist government engaged soul searchingly in agony wanting to call the new model Škoda 'Old Nahamkin' after the comrade that swept the floors of the factory, but he was disgusting.
Škoda stand 1929 Prague Car Show
Old Nahamkin, not disgusting in any way.
Ideas pitched and rolled around the Škoda Factory, much vodka flowed, Nahamkin swept up the empty bottles... The movie 'Battleship Potemkin' was watched over and over again for ideas... to no avail. Then Bertone produced the master stoke of invention from his portfolio, a rental video, Bertone's favourite film and eveyone's favourite in the west, some say the best movie ever made recently released 'One Flew Over The Cuckoo Nest' staring Jack Nicholson. After viewing the video the communist government officials were in accord, a shortlist conceived- the New Škoda would be called the Jack Nicholson, One Flew over the Cuckoo's Nest... there was much celebrating and dancing into the night, Nahamkin tore off his best red shirt, his neckerchief and danced a troika with two underling factory sweeper uppers.
Everyone crashed on the floor of the Škoda Factory that night, the next day the new Škoda model naming headache had not diminished, jealous communist government officials erupted that the new Jack Nicholson One Flew over the Cuckoo's nest car was just too good a name, so the new Škoda was named after the director of One flew Over the Cuckoo's Nest... Škoda Miloš Forman (Type 785), because he was from Czechoslovakia.
Original Czech Movie poster One Flew Over The Cuckoo's Nest. Director the Škoda Forman (Type 785). Staring Jack Nicholson