The Taycan is in such high demand that Porsche stole 400 employees from Audi

Can I join? Yes? No? Ugh

The first thing we should remember about the Taycan is Porsche spent around two years researching and choosing the name for it. Taycan roughly translates from Turkish as a "vibrant, lively young horse" and while we may or may not like it, the fact that they gave the matter so much thought and importance goes to show how far they've gone to make sure the car was as good as it could be. And it worked.

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When the Taycan was first launched, Porsche was planning to build 20,000 units during the first year of production but the actual demand exceeded predictions by a considerable margin and Porsche is now aiming to build 40,000 units and with the Taycan set to go on sale in the United States, Porsche turned to Audi for assistance.

Audi has indeed confirmed that 400 employees from its Neckarsulm site will start working at Porsche's Zuffenhausen plant to help build more Taycans. This is of course made easier by the fact that both Audi and Porsche are part of VW group.

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Porsche has been working around the clock with the Taycan because competition is fierce. The Porsche is technically faster than the Model S on paper but the Tesla has more range and of course a proprietary network of charging stations which, especially in some regions, is still a big selling point. In the meantime, the highly anticipated Lucid Air is just around the corner and other prominent manufacturers are also working on their new electric offerings.

The company has also recently confirmed that the long-awaited Cross Turismo variant, originally scheduled to debut this year, has been delayed until 2021 and the all-new electric Macan is expected in 2022.

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Comments (14)

  • My one word...

    Breathtaking.

    Damn that car looks good in green!

      14 days ago
  • When mainstream manufacturers get their electric offering right (like the taycan) demand will outstrip supply.

    This is a problem for Tesla as the reliability and quality isn’t there (they just have the supercharger network). Once everyone else is in the game, Tesla will struggle.

      14 days ago
    • Hasn’t happened yet. As breathtaking as the Taycan is, Porsche just doesn’t intend to supply enough to threaten Tesla.

      As for others, there is absolutely no sign of Tesla having any kind of demand problem yet.

        14 days ago
    • I get that but with fewer taycans on the road, they’ll command the residuals whereas Tesla’s won’t. It’ll be interesting how this unfolds over time as volume may end becoming Tesla’s ace card.

        14 days ago
  • From my experience in Gran Tourismo, I would say “heavy”, really really heavy

      14 days ago
  • I still don’t like it.

      14 days ago
  • I think that Tesla will go away once the Germans start to do electric because Elon knows that they will beat him on quality and performance. So Elon musk will just supply the battery’s.

      13 days ago
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