The Tesla Model 3 is officially the most popular car on TikTok

Elon Musk really does know how to interact with social media

3w ago
13.4K

Normally when cars are associated with social media the image that springs to mind is some spoilt 16 year old idiot who turns up in a purple Lamborghini so they can show off the jewellery bought with their daddy's money then tell everyone about it on Instagram. On TikTok though this isn't quite so true.

Saveonenergy conducted some research on this and found that the Tesla Model 3 was the most popular car on the Chinese platform with 784,700,000 views for Model 3 related videos globally. Next up is the Model S and X with 236,100,000 and 180,600,000 views respectively.

After the Tesla's are off the radar then the Audi E-Tron is the next most popular EV on TikTok with 143,300,000 views. According to Saveonenergy the Renault Zoe is the least popular EV on the platform but there is a problem with that statement- the least popular one will be on the EV nobody has ever heard of with a video nobody has ever seen. Go ahead and name one of these unknown EVs while we're at it. Problem: you can't name something you don't know about so take the least popular statistic with a pinch of salt.

I am not really surprised with Tesla's being king here considering TikTok is made up of sad teenagers talking about their sad lives in front of an iPhone. What does slightly surprise me is the fact that the Model 3 is more popular than the Model X because those falcon-wing doors will attract attention in a way that a normal door used by peasants can't.

Mr Musk-they are gullwings. Mercedes-Benz used them first so they get to make the name up before you.

Mr Musk-they are gullwings. Mercedes-Benz used them first so they get to make the name up before you.

what these findings do show is that Tesla really knows how to interact with an audience. It is a shame though that they seem to find boring stuff like voice control funny though. Its TikTok don't forget-do you really expect better?

Thanks for reading.

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Comments (85)

  • I don’t really understand Tik Tok, but what it seems is that people would rather look at a Tesla, of all cars than something beautiful like this. What is happening to people...

      21 days ago
    • That's boring miserable teens on Iphones for you.

        21 days ago
    • I don't know its ridiculous

        21 days ago
  • I mean, most of the TikTok userbase is comprised idiots, so I’m not very surprised

      21 days ago
    • Ha ha it is true though

        21 days ago
    • Why are they comprised of idiots? Did you know there more people on tiktok with a HHI over 100k than any other social media platform (besides LinkedIn)?

        20 days ago
  • One of the most silly and idiotic car on the planet is the most popular car on one of the most idiotic and silly platform on the planet. What a surprise.

      21 days ago
  • People on TikTok are idiots and it gets annoying

      21 days ago
    • Its true. Idiot cars for idiots. They were made for each other.

        21 days ago
    • Exactly, they only know what Tesla’s are, they think that they are the nicest and fastest cars ever.

        21 days ago
  • And that official means absolutely nothing!

      20 days ago
    • Ha ha lets be honest TikTok people are generally sad morons who have nothing to do with their lives so yes I get your point.

        20 days ago
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