This design studio is launching a fully Indian-made car in the expo

1w ago

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Even though the entire nation shares their love for India with our PM Narendra Modi, not many share the dedication and quest of making India a brand on a global scale. Four such men, working out of Gurgaon, believe India can be a powerhouse in tomorrow’s design. They also plan to lead this revolution with their initiative: Design in India.

Leading by example, these four men, along with a dozen more people, constitute Studio 34. Studio34 is an independent Indian design studio responsible for conceiving and designing the future of automobiles. Their latest venture - to roll out an indigenous or India-made car for the upcoming Indian auto expo.

DC Design must’ve been one name which popped up in your head when you thought of Indian companies capable of fabricating something like that. But that’s it. We’re yet to reach a stage where multiple Indian design companies flock the international motor shows. Still, this stride from Studio34 certainly seems to be a step taken in the right direction.

And if you think where did this newcomer pop up from, allow me to fill you up. Situated in the industrial zone of Manesar, Gurgaon, Studio34 started in 2010. This design studio came into existence, courtesy of an idea about launching their studio by the founding members - Sandeep Varma, Anand Sharma, Aashish Chaudhary, and Abhijeet Bhoge. According to the members, they devised this plan in a beerhouse in Torino, while getting trained in a design institute in Italy.

Studio34's idea of an urban taxi

Currently, their primary work revolves around designing accessories for buses, vans, two-wheelers and even passenger cars. A couple of their initial projects involves forging the Datsun Go+ and the Nissan Terrano for the Indian Auto Expo 2014, an electric vehicle concept scooter for the expo and an advanced design theme for an entry-level passenger car. Their current list of clientele includes the likes of Honda, Toyota, Skoda, Maruti Suzuki, Ashok Leyland, Royal Enfield and even Mercedes Benz.

Operating out of a 20,000 square foot facility, Studio34 also possesses design machinery equipment from Japan along with clay modelling facilities, courtesy of NTF India, an investor and major stakeholder. NTF backed Studio34 in 2016 out of the sheer necessity of space of funding by the latter. But since then, the company hasn’t looked back and as co-founder Anand Sharma explained, is now en route ‘to break even this year with around INR 4.5 crore revenue’.

Two version of the Vitara Brezza - street version (up) and offroad version (bottom)

On being asked how their first indigenous car would look like, Sharma refrained from giving out any major details except stating that it will be a small, very premium and entirely made in India offering. He further added, “Given the wave of electric cars, it may even be a fully working prototype”.

If you’re wondering what to expect next from Studio34, their next goal remains - to participate in a global show in the next 18 months.

Do you think Studio34 can pull this off?

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Comments (4)
  • It might not take off...

    a lot of startups have tried but failed.

    10 days ago
  • Let's see how this actually turns up... I honestly think the looks will disappoint me as it has done previously.

    12 days ago
    • They have worked under the bigger brands while studying design from Italy

      I do hope they come out with something decent

      10 days ago

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