This Ford Anglia Infomercial Is So Cheesy.
Car advertisements have become a staple of TV. Most of them nowadays are boring. Cars driving along to some moody music and someone says a load of twaddle that has absolutely nothing to to with the car. Then the logo appears and all of a sudden Alexander Orlov is back on again telling me how to compare my insurance quotes and I am no where near to remembering the car advert before it.
Back in the 1950's it was a completely different scenario. Rather than TV advertising (mainly because that hadn't become fairly mainstream then), they would opt out for a longer infomercial style film that would have probably been shown at local theaters, village halls or dealerships. It wouldn't be a regular showing of the film, so they could make it longer but in turn it had to be more interesting to stand out in the mind more. Therefore special music was composed and things were made that bit more elaborate than what were used to.
Here is an infomercial I've found on the 1959 Ford Anglia 105E. The style of this film is so Mid-Century. The glockenspiels, band and the jazzy graphics just make this film have a character that no adverts have today. The last one I can think of off of the top of my head that sticks out is the 'Cog' advert for the Honda Accord, way back in the mid-2000's!
You can really see where Ford was wanting to go with it's American influence on its cars and branding back in the 1950's. All those bright colours, fins, jazz music, white wall tyres and people sitting about drinking champagne is quite the opposite from what the majority of the U.K. was like at the time. It did give a sense of hope and prosperity for the future. Not only for the U.K. but also Ford themselves, as they had an image at the time of making 'tinny' cars and Ford really wanted to move away from this.
The Anglia 105E was a stark contrast to the old Anglia. Before a conservative almost boring looking car in comparison to the more angular and lively 105E.
Take a look at the infomercial for yourself in the video below!: