This is the colour your next car is likely to be, experts say
A new report from BASF indicates that in the coming years, blending in will be the new standing out.
German paint manufacturer BASF Coatings has released its Automotive Colour Trends collection for 2020-21 which each year predicts which car colours it expects will perform best in particular regions, and while in its previous report it elected to name some particularly bold colours such as Spicy Red for the Asia Pacific region, it appears that in the coming years, blending in will be the new standing out.
The globally-created collection of colours, which BASF dubs CODE-X, serve to provide inspiration to car manufacturers for their vehicles that will be on the road in around three-to-five years, and its predictions for what the flagship colours seen in this collection will be "warm and emotional colours."
In the Asia Pacific region, it predicts Social Camouflage – a greyish green hue that, like the other key AP colours, reflects "a positive, flexible attitude for change, action and the future" – will be the standout colour of choice, claiming that it should speak to the "anonymous style of a whimsical younger generation."
I've no idea what any of that means, quite frankly, but as an Asia Pacific resident and proud #makegreengreatagain proponent, I must say I personally love it.
Meanwhile, it predicts that Europe, the Middle East, and Africa (EMEA) will adopt something like what it calls Pundits Solution as its key colour, with this particular hue being a warm beige that is "a much warmer colour position that’s uniquely different, and distinctively younger" than your average beige, and "features a strong gold sparkle effect that makes it warmer, extraordinary, and strange."
As for North America, it believes the coarse grey hue it calls Dark Seltzer will be the region's key colour, claiming that "technology and design merge with a playful tug-of-war between texture and hue" when it comes to this colour which "signals the new normal: nothing is mundane; everything has an important story."
While these three are the key colours for each of their respective regions, both Asia Pacific and EMEA feature a goldy-beige, grey, and green in their top three colour trend predictions – North America, meanwhile, features a blue and a burgundy red in addition to its coarse grey leader.
These colour trend predictions BASF Coatings has come up with claim to have their inspiration drawn from a multitude of sources, including industry, fashion, consumer products, and nature, with the culmination of these informing the entire range of colours it creates – which in the case of this year is the CODE-X collection.