This Is The Greatest New Transformers Toy Ever

Robosen's partnership with Hasbro brings a fully-programmable Optimus Prime

4w ago

For many of us, Transformers was a foundational cartoon that stoked out fandom for cars and made us wish our cars were also robots in disguise. It influenced how we look at certain vehicles, and in the process, became a generational icon. The toys are also swank, and the sort that most kids wanted, and even today, some are collectors' items worth thousands of dollars today.

But none of them are going to get as advanced as this.

Hasbro teamed up with Robosen, a Chinese robotics firm, to create possibly one of the most impressive Optimus Prime toys yet: a US$700 self-transforming programmable actual Transformer with an all-metal body.

A faithful depiction of the iconic G1 Optimus Prime, he comes packed 60 chips and 27 servo motors that allow preset and programmable motions, like the aforementioned transform feature and other actions and poses like walking (in robot mode) and driving (in truck mode), that can be activated either with voice commands or through the companion app. It can even talk, thanks to the 80 voice lines pre-loaded in the robot (all by the one and only Peter Cullen).

And it's readily apparent how Robosen adapted the technology that powers their T9 transforming bot into a more substantial 19-inch-tall metal body. Small wonder it's US$700 -- given that the T9 is $420 on Amazon (nice), it makes sense that both the tooling and the licensing premium will jack up the price.

But that $700 is for the collector's edition pre-order, which comes with a more special box and accessories to both charge Optimus and also make him an actual toy.

CNET's Bridget Carey has gotten hold of a press unit and honestly? I'm just like her and her kid. And who wouldn't be after seeing this? The price is certainly way, way far out of reach for most people, but if you DO have $700 to spare, you won't regret buying this at all. Maybe we'll even get an actual Megatron G1 that also shoots foam darts?

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Comments (9)

  • WOW. JUST WOW - it's like my dream toy has come true

      28 days ago
    • Right? I wonder how a reverse engineering/breakdown of this can lead into.

        28 days ago
  • Yeah, it's a hefty sum.. but it's Optimus! A fully tranformable one! I might slip in a preorder just for kicks... :-)

      28 days ago
    • If ever you got it for real, please show it off here!

        28 days ago
    • In truth, my bro is the one that collects all the transformer stuff. I'm a huge fan but nowhere near as much as him. Alas, he's got other things to worry about right now. I do want to get this just to throw it in his face a bit.. lol But I don't know...

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        28 days ago
  • The want is real

      28 days ago
  • If I had a spare $700 lying around I would jump on this one. Like the 80's came to life on my desk!

    Just watch out for that Megatron guy.

      28 days ago
    • Kinda great and simultaneously sad that tech progressed this far just to make this real. And given manufacturing costs + licensing, I don't see this being more than a yearly thing, like the MG Ver.Ka Gundam kits.

        28 days ago
    • Gundam kits?! OH YEAH. I need a life sized Gundam in my life.

        28 days ago