This Lambo owner paid €10m for this number plate
It costs as much as a Bugatti Centodieci
If we were writing about a new TV show called 'First World Problems', this would be the Pilot episode: the owner of this Lamborghini Aventador SVJ Roadster reportedly spent €10 million at an auction to get his number plate.
To put this in perspective, a Lambo SVJ Roadster starts at around €400k, which makes the license plate 25 times as expensive as the car itself. The Lambo was spotted and filmed in Monte Carlo but the number plate, which simply reads "123", is registered in Qatar.
The SVJ in question is painted in matte pearl white, with purple and red SVJ logos and a similar colour combo for the cabin. It's a nice spec for an amazing car and I guess there's no point spending too much energy wondering why the owner spent that much money on a number plate. I guess the answer, as ever, is: "because he/she can".