This Lambo owner paid €10m for this number plate

It costs as much as a Bugatti Centodieci

If we were writing about a new TV show called 'First World Problems', this would be the Pilot episode: the owner of this Lamborghini Aventador SVJ Roadster reportedly spent €10 million at an auction to get his number plate.

To put this in perspective, a Lambo SVJ Roadster starts at around €400k, which makes the license plate 25 times as expensive as the car itself. The Lambo was spotted and filmed in Monte Carlo but the number plate, which simply reads "123", is registered in Qatar.

The SVJ in question is painted in matte pearl white, with purple and red SVJ logos and a similar colour combo for the cabin. It's a nice spec for an amazing car and I guess there's no point spending too much energy wondering why the owner spent that much money on a number plate. I guess the answer, as ever, is: "because he/she can".

What do you think of custom / personalised number plates?

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Comments (39)

  • Three words. WHAT THE FUCK

      1 month ago
    • You're probably aware, but i do have to point out that those are three words.

        1 month ago
  • Waste

      1 month ago
  • I couldn't even think of a car worth $10 million (to me, provided I had that much to spend- which I don't), let alone a license plate. I would be willing to pay a little extra for a cool plate, but for me the maximum would be maybe €100 or so.

      1 month ago
  • Everyone here saying it isn't worth it, but to this specific person it was like going out and buying a nice dinner. It did not effect their wealth at all...

      1 month ago
  • I have a rule for personalised number plates. It should cost no more than 10% of what you paid for the car it is going on. £100k car, £10k plate. £25k car, £2.5k plate. Otherwise it just gets silly...

      1 month ago