This Nintendo x Tag Heuer watch is the coolest thing you’ll see today

Get your Nintendo fix with the latest timepiece from Tag Heuer

10w ago

Luxury watch brand Tag Heuer has just partnered up with videogames heavyweight Nintendo to create a truly unique timepiece. The two brands have combined forces with the release of their new watch, the Tag Heuer x Super Mario Limited Edition watch.

It’s been nearly five years since Tag Heuer started experimenting with the next generation of timepieces. Its latest generation of smart watch launched early last year with an increased focus on golf.

It’s no surprise that Tag Heuer teamed up with Nintendo. The Japanese games company has been at the forefront of gaming technology since the release of its first console, nearly 40 years ago. This unique collaboration will feature a digital avatar of one of Nintendo’s most popular characters, Mario.

Nintendo recently announced the launch of its latest edition of the popular gaming console, the Switch.

The incorporation of Mario is meant to increase the wearers physical activity by engaging in a game that lasts all day long. Other smart watch brands use prompts to encourage their users to get fit. The Tag Heuer x Super Mario watch however spurs you on to get active with an increasingly vibrant watch dial.

The more active you get, the more animated Mario becomes. As the wearers physical activity increases, you receive unlockable rewards – just like the real Super Mario game.

Just because this watch features a videogame character from the 1980s does not mean that the tech in this watch is from the Stone Age. The watch faces feature little references to the Mario franchise with booster symbols on the bezel at 3:00, 6:00, 9:00. The watch stays true to the Mario theme with a red and black colourway.

“For this collaboration with Nintendo, Super Mario instantly came to our minds,” explains Frédéric Arnault, CEO of TAG Heuer. “And it’s not just his international and intergenerational appeal that clinched it. Mario is the ultimate super-active character whose perseverance and tenacity get him out of every situation. And what better than the TAG Heuer Connected to give life to this iconic character and encourage users to team up with Mario to get out there and be more active? With this Super Mario limited- edition smartwatch, they can add a bit of fun and originality to their activities.”

The diameter of the watch will be an average 45mm and will be manufactured in stainless steel. The watch will also come with two interchangeable straps in Super Mario Red: one in leather, and one made from rubber.

The £1550 ($2150) timepiece is limited to 2000 pieces and will go on sale in selected Tag Heuer stores on July 15th.

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Comments (2)


      2 months ago
  • I think the figurines are the coolest thing.

      2 months ago