This VW Amarok Ad got Banned for The Most Ironic Reason

      Too Powerful For TV proved to be true

      2y ago

      17.1K

      Remember when the boys wanted to make an ad for diesel powered Scirocco, only to be met with facepalms from the VW marketing department? Turns out, you are not allowed to show fast or reckless driving in the promotional video because it might encourage others to do the same.

      Well, that's interesting because V-Dub wanted to show all the might and power of their new V6 diesel Amarok, without breaking any of those rules.

      The frankly brilliant idea was to show the behind the scenes of a reckless video, with a Michael-Bay-Clarkson-kind-of director lusting over the power and explosions, but none of it gets in the ad because lawywes are warning him about each scene.

      It's a clever and funny ad, with a great tagline "Too Powerful for TV" which even earned VW praise from the TV industry and won the coveted ‘Ad of the Month' trophy (if such thing exists).

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      TooPowerfulForTV.com proved to be true

      Unfortunately, if you just talk about the exciting and frankly dangerous things your car can do, and make it obvious that for legal reasons you simply can't show it, it will still get flagged.

      The board complained that the ad “could encourage dangerous overtaking actions,” and it was “irresponsible advertising taken by Volkswagen.” That one scene where a toy-model Amarok is overtaking a pair of road trains really stirred the waters as it depicts “driving which is reckless and would breach road rules.”

      So what do you do when you have the torquiest pickup truck on sale, but can't show it? No really, let me know in the comments.

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      Comments (12)

      • All I know is that I have just brought this truck and it does all the things in the advert. I have jumped at least 30 horses 😂

          2 years ago
        • I believe you. It's just that you can't show it for legal reasons 😎

            2 years ago
      • A decent, funny, effective ad.. but nope. Can't have that. I swear one day all ads will follow the template of some sickly sweet scenario, a wholesome message, while some hipster plinks away at a ukelele for a token soundtrack. /rant

          2 years ago
        • People are getting way too soft and irresponsible, and what do we do... Nurture them even more into the idea that life and world are soft as well. /Rant

            2 years ago
      • Some people can't take a joke can they? A fantastic ad by all accounts!

          2 years ago
        • It's funny, because how controversial their decision was, the ad reached an even bigger audience.

          Touche douches

            2 years ago
      • That was fantastic!

          2 years ago
      • To hell with the board and show it in the US where no one gives a shit?

          2 years ago
        • I always thought Australia doesn't give a shit. Maybe one shot per day, and if that shit happens to be after the morning coffee, Australians don't give a shot anymore

            2 years ago
        • Yeah no one gives a shit till they try and overtake 2 trucks and roll there Amarok and sue VW! Murica!

            2 years ago

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