Toyota to axe Etios in India soon

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37w ago


As an owner of an Etios Liva, it saddens me that this day has come.

Toyota Kirloskar has finally decided to end the production of Etios, Etios Liva and Etios Cross in 2020, ahead of the upcoming BS6 emission and pedestrian safety norms.

Truthfully I had predicted this, Etios was launched in 2010 and since then it had only a couple of minor updates. Updating the whole car is an expensive proposition for Toyota, given its low sales figures. While the car is popular with taxi operators, the same cannot be said about private owners. Comparatively speaking Suzuki has sold more Baleno in just three years than Toyota did it in nine.

I am sure that this decision was hard for Toyota, 63% of all Liva hatchbacks and over 70% of all Etios sedans sold were diesel models, and updating the 1.4-litre D-4D would be an expensive affair which would in turn further add to the models' overall cost. Furthermore updating the Etios to meet the pedestrian protection norms would require extensive sheet metal changes and redesign, which again adds to the investment. Thus it would take heavy investment from Toyota to sell Etios post April 2020.

While I understand many didn't like the car because of its looks, Etios is one of the best cases of "Don't judge the book by its cover". My Etios Liva diesel is now seven years old, and I can safely say that this is the most hassle-free and low maintenance vehicle I have owned. Sure, it is not as exciting to look at and has bare-bone interior, but performance-wise it does not fall behind its competitors, and the low-end torque is amazing. I am truly sad to see the car go.

May the Etios live a long life in the South American market.

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Comments (1)

  • You will find this weird but I liked its design all along

      8 months ago