Turtle Wax Test Drive breaks the internet
The Turtle Wax team proves success is possible in a changing marketplace. This week, Turtle Wax launched its new Hybrid Solutions product line. Achieving success with an easy to use consumer ceramic product is nothing short of a technological marvel. Just because you engineer a fantastic product does not automatically equate to success in a fast paced global marketplace.
In an industry first, Turtle Wax decided to launch the product line in a very unusual way. In a strong show of confidence, they called the widest array of industry experts and coupled them with an array of social media influencers in an open product trial in Scottsdale Arizona. The event took place at the Otto Car Club and has been nothing short of remarkable success.
Influencers hit the airwaves
In order to get real life feedback, Turtle Wax dipped deep into a pool of growing social media influencers and experts. Many of them had no idea what to expect until just days before the event. Above you will find industry expert detailers, Jimbo's Detailing, Miranda Detailing and MeanBee392. All of which are known for their product honesty in the detailing community. According to Drivetribes poll over 38% percent of people are very particular about their wax finish. Polls also showed ceramic products are perceived as complex and hard to use showing the need for a unique easy to use product within the ceramic product space.
Beyond YouTubers, Turtle Wax had a fleet of professional photographers and bloggers covering the event from as many unique perspectives as possible. The entire event was coordinated under the hashtag #turtlewaxtestdrive. To find out more or catch up on the latest social media releases, you can simply run a hashtag search on any social media outlet and retrieve the new footage being released each day. Above you will find Pan the organizer who is a well known youtuber in the Canadian market. As one of the headliners he's done a terrific job at laying out the product line and the unique properties specifically designed in house by Turtle wax to specifically meet the needs of the new and evolving global marketplace.
Turtle Wax had their global family on hand to answer any questions technical or otherwise throughout the event and what a family it is. In a single splash, they proved to the world that they are a competent hands on family in touch with everything from highly technical engineering and support to social media expertise eager to tackle the ever changing global landscape. Welcome to Hybrid Solutions, their new top of the market global product line.
Finally be sure to check out a few interesting industry polls: