Unlikely NASCAR Racer: 1958 Goliath 1100 US Market Ad
Obscure German automaker's brief foray into American stock-car racing
Goliath-Werke Borgward & Co. was a German transportation company founded in 1928 by Carl F.W. Borgward and Wilhelm Tecklenburg, and was based in Bremen. Their roots were in three- and four-wheeled commercial trucks, and they made a crude tricar called the "Pionier" in 1931, but after WWII, as part of Borgward's great recovery from the destruction and death of the war, they produced the new for 1950 GP700, styled in the same three-box Ponton tradition as the senior series Borgward Hansa sedans, and introduced fuel injection as well. Borgward Group was a leading automaker in then-West Germany during the 1950s, and through their West Coast distributor Earle C. Anthony, they even had a lucky break in the high stakes NASCAR "stock car" auto racing league.
Dan Eames (also known as Danny Eames) wasn't exactly famous, at least not by today's standard of fame. And it's a bit short on specifics. But this is basically all true otherwise.
The 1958 US market ad, published by Earle C. Anthony's Goliath Imports U.S.A., was somewhat heavy on hyperbole and quite scanty on specifics, but Danny Eames was a West Coast dirt and asphalt track race driver, whose sole NASCAR showing, at the NASCAR Pacific Coast Late Model Series' (today ARCA Menards Series West) 1958 Crown America 500 in Riverside, California, a grueling 6 1/2 hour run in the Inland Empire desert sun, was actually a rather meagre 27th place total (but first in class), at the track's inaugural NASCAR race. But the humble German economy sedan only stopped for gas once, and never blew a tire nor had a mechanical failure. Other imports were involved in this class, including two factory sponsored Citroen ID19s, but it is unknown how many were in the 18 cars to finish the race.