Uralkali Haas F1 team partnered up with Swiss watch maker Cyrus Genève
Did you even know Haas' official name is actually "Uralkali Haas F1 Team"?
I've got a semi-serious question for once. Your name is Mick Schumacher and you've signed two deals. One with Richard Mille, as a brand ambassador; and the other one with Uralkali Haas F1 team as a racing driver. And Haas F1, in turn, signed a deal with Cyrus Genève, their official timing partner. So the question is, which watch will you be wearing on race day? The RM or the Cyrus? The answer, as per usual, is in the contracts but I'm still curious to find out.
Yesterday I wrote something about the existing watch brand + F1 team collaborations for the 2021-2022 season and somebody in the comments pointed out that Haas actually signed a contract with Cyrus Genève, a Swiss brand, just a couple of weeks ago. I gotta admit I didn't know much about Cyrus and so I had to do a bit of digging and as it turns out, they're actually a solid brand.
Founded in 2010, most Cyrus Genève pieces are limited in production, something that other brands (including RM) often do, and they currently offer two different models - the Klepcys and the Kambys - with several spin-off collections. All Klepcys models feature a similar case but everything else varies depending on the model.
The Skeleton Tourbillon, for example, is available in rose gold, rose gold and black dlc titanium, and black dlc titanium, limited to 5 pieces each. They build their own movements, including their 344-component, 51-jewel tourbillon which, by the way, comes in with an impressive 100-hour power reserve. They also have a chronograph and a 'Solo Tempo' (time only), equipped with a 21-jewel self-winding movement with a 42-hour power reserve.
Prices? All of their pieces are available in limited numbers and there's no pricing on the website, you have to enquire to find out, but I did my homework and found some on Chrono24. At the time of writing, there are 27 Cyrus Genève watches available on Chrono ranging from $4,745 (Kuros) to $124,063 for the Klepcys Red Gold Moon Limited Edition.