- 2021 Ford F-150

USA's love affair with trucks show no signs of slowing down

Americans would give up alcohol, smartphones, even sex, before letting go of their pick-ups..

6d ago

9.7K

The humble pick-up truck has many variations. The mains ones are either the regular mid-size trucks like the Ford Ranger, Toyota Hilux, Volkswagen Amarok, etc., or the full-size pick-ups, which most of the rest of the world outside America don't get. We're talking segment stalwarts like the Ford F-150, Chevrolet Silverado, and Ram 1500. And at the launch of the 14-generation F-150 last week, Ford released some interesting facts it got from a survey of truck owners.

2020 Ram 1500

2020 Ram 1500

To show just how much trucks mean to them, four in five people would give up alcohol before they gave their keys away. Almost one in two would give up smartphones. And more than a third would actually give up sex, before giving up their pick-ups. If you think it's crazy, 15% of truck owners have a tattoo of their truck, or related to their truck, on their body. Let that sink in for a minute.

Data images from Ford

Data images from Ford

I know what you're thinking, and you'll be wrong (as was I, when I saw the data) - the preconception that this is a male-dominated market is just not true. 46% of truck buyers in the US are female, and the biggest age demographic for buyers is between 18-34 years (27%), followed by 55-64 year-olds.

Data images from Ford

Data images from Ford

Also interesting was the survey respondents' take on electric pickups. 40% of existing owners are excited about the forthcoming of EV's in their segment, and this number increases to 62% for California. Interesting snippets from the survey show more than a third of potential buyers prioritising things like power, charging infrastructure, and lower maintenance costs.

It's good info for Ford - they're slated to launch an electric F-150 in a couple of years' time. While the survey shows 'excitement' levels about an EV pickup rather than actual people who would throw down money for one, it's still positive news for the Blue Oval.

It also bodes well for other marques looking to make a statement in the electric segment, namely Telsa with their Cybertruck, but also makers like Rivian with their R1T.

Join In

Comments (23)

  • trucks are great. You get into a full size truck - and it feels like home. You practically have a dining table between you and your passenger. With a cupboard underneath.

      6 days ago
    • But you have to drive a big slow expensive top heavy thing everywhere and get 12mpg. And if you wanted to move something big it’s like $20 to rent a truck so why own one? I don’t get why trucks are appealing as daily drivers but please enlighten me

        5 days ago
    • Most now have better mileage, Especially the mid size segment. I own an 2018 F150 and it gets good mileage most of the time. Its also my car for road trips as well.

        5 days ago
  • I love trucks, but this is kinda getting outta control

      5 days ago
  • what about small ones? they're great and economical

      5 days ago
  • Yeah and it sucks. Couldn’t see around them before and now, well, they suck. Rolling skyscrapers.

      6 days ago
    • I see your point and I feel the same way when I'm in traffic behind one in my car. But I've made my living for the last 45 years as a contract woodworker. The truck is essential to my occupation & many others. Also aside from mileage I think you...

      Read more
        6 days ago
    • They can come in handy for contract work, if you are a handyman, and just about anyone who needs to carry around large objects.

        6 days ago
Loading...
Loading...
23