Video: See the Super Bowl ad that will debut the all-electric Audi e-tron GT

2w ago


Audi returns to America’s biggest night in football with a humorous 60-second commercial called “Cashew.”

The spot highlights the brand’s electrification strategy by offering a glimpse of the fully electric Audi e-tron GT concept car. “Cashew” will air on Sunday, Feb. 3 during the second quarter. San Francisco-based Venables Bell & Partners created the commercial. This year marks Audi’s 10th appearance during the game.

"Cashew” tells the humorous story of one man’s version of utopia, made complete by his vision of the perfect car. As the spot begins, viewers are transported through an ethereal field alongside a man walking. As he arrives at a rustic house, the man is greeted by his late grandfather and ushered into a garage where the all-electric Audi e-tron GT concept is revealed. Delighted, the man pushes the start button and the vehicle comes to life. Just before he can start his drive, the man is abruptly pulled back from his paradise as his body begins to convulse. Back in an office setting, the man has just coughed up a cashew nut after receiving medical assistance from a colleague. As the colleague utters “You’re one lucky man. I was worried about you for a minute,” a look of utter disappointment paints the man’s face. The commercial concludes with the message: “A thrilling future awaits. On Earth. One third of all new Audi models will be electrified by 2025.”

Scheduled to arrive stateside in the second quarter of 2019, the 2019 Audi e-tron SUV is the first of three all-electric models Audi plans on introducing in the United States. The additional two concept models are expected to be the Audi e-tron Sportback (expected debut in 2019) and the Audi e-tron GT (expected debut in 2020). Audi anticipates offering more than 20 fully electric and plug-in hybrid models globally by 2025.