Volkswagen RC Car Delivers Match Ball in Opening Game of the Euros
Viewers were puzzled by the bizarre match ball delivery
As you may be already know, yesterday hosted the first game of the 2020 (I know, I know) European Championships. The match ended up as a 3-0 victory to Italy over Turkey, but the focus of this article was also in the spotlight.
Normally in a football game, the referee picks up the match ball from the end of the tunnel and places it on the centre spot. However in this game, someone placed the football on top of a Volkswagen branded remote controlled car, resembling the ID4, which was driven to the centre spot to deliver the match ball.
Volkswagen are a main sponsor of Euro 2020 so this marketing stunt made some sense, however many avid spectators of the sport were puzzled by the unusual and unexpected method of delivering the ball. Luckily, the response was generally positive.