Volkswagen says it's final goodbye's to the Beetle with "The Last Mile"
This is marketing done right.
Volkswagen has had the most iconic advertisements in the world. Hell, I have done marketing classes where we have just analysed the advertisements of the Beetle and how they were brilliant.
This time - The Last Time shows how one car influenced a lifestyle for people and to people just saying goodbye to it. It is sad to see the Beetle go but, this gives us hope for what is to come as VW have teased us with that as well. Enjoy!