Volkswagen unveil their 'greenest' concept yet: meet the Arteon 'Big Sur'

Pretty rad, isn't it?

Please don't take this personally if you own a VW but I think it's fair to say that many modern Volkswagen vehicles look a bit... flat. The Arteon is one of the exceptions in my book, partly because it is the spiritual successor to the Passat CC/CC, which was a good-looking car in its own right, but mostly because of its liftback body style and proportions.

Volkswagen recently decided to make it even better by giving it a cosmetic makeover for the brand's 'Enthusiast Fleet', a family of concept vehicles designed for lovers of the marque that are occasionally showcased at VW events. It's called the Arteon Big Sur and it's green. As in, literally green.

Named after the evocative coastal area in California, the Big Sur was created to a be a "head-turner" and designed to "capture the Arteon’s adventurous spirit and aerodynamic sleekness". Based on the Arteon SEL Premium R-Line and loosely inspired by the Rotiform Golf R that we saw at the 2019 SEMA, the Big Sur was designed by VW Motorsport Marketing Specialist Sean Maynard, in partnership with Rory Stramer and Gil Plasencia of FMS Automotive, and Jason Whipple, co-founder of Rotiform Wheels.

“The Arteon is a hidden gem in the Volkswagen line-up,” Plasencia said. “It’s a top-of-the-line sedan that offers the elegance of a sports car, plus it includes all the features Wolkswagen drivers have come to know and love".

The whole car has been wrapped in Forest Green vinyl and it is equipped with 20-inch Rotiform TUF-R wheels on Continental Extreme Contact DWS 06 Plus 245/45 R20 tyres, a Voomeran Lower Valence body kit, custom front splitters and spoilers and coilover suspension to give it a lower and more aggressive stance. And now I've got a question, should VW actually put this into production?

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Comments (5)

  • I think the Iroc concept was a bit greener.

      1 month ago
  • So its the audi rs5 sedan, but a jetta

      1 month ago
  • I thougth that it was ''green'' like eco, and not green color 🤣

      1 month ago
  • Love it.

      1 month ago