Volkswagen was very serious about buying Alfa Romeo
Stellantis CEO Carlos Tavares recently revealed that former VW boss Ferdinand Piech wanted to buy Alfa Romeo.
Both Volkswagen and Alfa Romeo would have befitted from the deal. VW would get to be in charge of another famous brand and Alfa Romeo would benefit from VW’s resources.
Piech never tried to keep his ambition a secret. For instance back in 2011, he publicly said that Alfa Romeo could perhaps be run by Porsche. Although Piech was no longer CEO in 2018, he asked the then VW boss Herbert Diess to see if Alfa Romeo was for sale. Diess did just that and unfortunately for Piech, Alfa Romeo was not for sale.
Despite VW not buying Alfa Romeo and no longer having the intentions of doing so, many still wonder if Alfa Romeo would be more successful with under VW’s management. Afterall, companies such as Lamborghini have flourished because of VW.