VW is considering the future of Lamborghini and Ducati
After Bugatti, VW might sell Lamborghini and Ducati
Quite recently it was reported that Volkswagen will be selling Bugatti to Croatian carmaker Rimac and now, a latest report by Reuters suggests that VW is reconsidering the future of Lamborghini and Ducati.
According to the report, VW wants double its value 200 billion euros ($235 billion) and is working on a new “to do list”.
The executives at VW group think that it might not be beneficial to construct EV platforms for supercar and superbike brands. In order to free up cash, VW could sell Lambo and Ducati. At the end, Volkswagen also needs to develop EV platforms for its own vehicles which requires a huge financial outlay.
“We are constantly looking at our brand portfolio, this is particularly true during the phase of fundamental change in our industry. In view of the market disruption, we must focus and ask ourselves what the transformation means for the individual parts of the group."
"Brands must be measured against new requirements. By electrification, by reach, by digitalisation and connectivity of the vehicle. There is new room for manoeuvre and every brand must find its new place”, Chief Executive Herbert Diess told Reuters.