VW says goodbye to the Beetle and welcomes a new logo
First post of the year... and it's a VW. Ah, well.
Volkswagen made a short film called "The Last Mile" to pay tribute to the Beetle as the brand transitions towards electric mobility with a new logo.
We'd known that Volkswagen would retire the Beetle for a while. In fact, the brand officially announced the end of production about a year ago. I remember attending a farewell party in Hollywood, LA entirely dedicated to the iconic vehicle, and even though speculation and rumours about a possible modern reiteration never stop, there are no official plans for any new Beetle at the moment.
In the meantime, the Wolfsburg-based brand celebrated the Beetle with an animated short film screened during the 2020 episode of 'Dick Clark's New Year's Rockin' Eve', an annual New Year's Eve television special on ABC.
The film is produced by Johannes Leonardo agency and it tells the story of a boy, with the storyline following him from childhood to old age as his life is influenced by the Beetle. The film also features by Kevin Bacon and Andy Warhol and ends with a reference to VW's electrified future.
Volkswagen also utilized billboards and digital spaces in New York City's Time Square to introduce the new logo and tease the new line-up along with the 2020 Atlas Cross Sport.
The timeline of the VW logo. Left to right: 1939, 1948, 1960, 1967, 1978, 1995, 1999, 2000, 2012-13, 2020
The new logo is essentially a simplified, "digital-first" version of previous logo. It's two-dimensional, not three-dimensional, with thinner lines and one colour only for the first time since the introduction of the blue and silver logo back in 2000.