- Photo Credit: W Series


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6w ago

"I am therefore delighted that we will use our elevated platform this season in support of Formula 1 – the world’s premier motor racing series – to show our support."

Catherine Bond Muir

This October, W Series has turned pink in order to raise awareness of the world’s most prevalent cancer.

Fan-focused initiatives throughout October will take place, with the aim to educate girls and women on the importance of self-examination.

In 2020 for example, there were 2.3 million women diagnosed with breast cancer and 685,000 deaths globally according to the World Health Organization. When diagnosed at its earliest stage, almost all (98 per cent) people with breast cancer survive the disease for five years or more. This is compared with 26 per cent of people when the disease is diagnosed at the latest stage according to Cancer Research UK.

During each week of October, W Series will be highlighting a different breast cancer charity, sharing special content featuring W Series’ drivers and staff, and also giving the liveries of their racing cars a pink update for the final round of the season at the Circuit of the Americas in Austin, Texas in the USA on the 23rd and 24th October. At the season finale, drivers will also show their support by wearing specially designed PUMA boots and gloves.

Search Breast Cancer Awareness Month online or follow the link below to donate and find out more.

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Comments (12)

  • A brilliant initiative - good for them, though it should be noted that, sadly, Breast Cancer is not exclusive to women - guys, don't be afraid to check yourselves and NEVER be afraid of speaking to a medical professional.

      1 month ago