Then travel back into 1969 when a cartoon show called 'Hot Wheels' most likely mesmerized kids who were starting with their Hot Wheels collection introduced in 1968. This is about Jack Wheeler of the Wheeler Motors Sports Car who led the Hot Wheels Racing Club. His nemesis is Dexter Carter. It showcase muscle cars and even dune buggy. I'm not sure if this was made with the cooperation of Mattel however this cartoon more likely promoted their product. Watching this almost reminded me of the old Hanna Barbera cartoons.