- Plenty of people will be doing this regardless of owning a 'Warthog' or not. Image courtesy of Ford.

Warthog name trademark hints at Ford's hopped up Bronco

What does Ford, Halo, the A-10, and the Lion King have in common?

MT Blake posted in USA News
43w ago

Warthog doesn't seem like the most attractive name for a hopped-up Ford Bronco. I hear this word and I picture a sullied and impure protuberance on the belly of a fine quarter horse - a purebred beast with a skin tag. It's an ugly word if you don't think about all the famous Warthogs we know and love.

The Lion King gave us Pumbaa - the happy-go-lucky warthog of my early childhood. The Halo series of video games has the all-terrain extra-terrestrial conquering 'hog of its own. Lastly, who says, 'BRRRRRT'? None other than the Fairchild Republic A-10 Thunderbolt II "WARTHOG"!

With examples like this, the image in my mind changes. I picture a gleeful, go-anywhere, KILLING MACHINE. I don't think Ford has any intention of formulating this mental picture. The point being, Warthog means much more than 'an African wild pig with warty lumps on its face'.

Ford has trademarked 'Warthog' for use with "land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles". It has been rumored this name will be used instead of Raptor for the top of the line trim level. Don't bet on seeing it anytime soon. Ford will have a field day with regular ol' Bronco sales before reinvigorating the name with a high-powered, desert jumping spec model.

What do you think we will see out of the Ford Bronco Warthog? Ecoboost and jumping-spec suspension? Some odd hybridized horse of a different color? Maybe they'll slap the 7.3L Godzilla V-8 into it and give us a big block Clydesdale?!!!

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Comments (18)

  • Honey badger

      9 months ago
  • I like the idea of the Warthog. The whole "Raptor" idea is similar to the TRD-Pro trim for Toyota. 1 particular vehicle is no longer a Raptor, it's a high performance offroad trim. But that raises the question, should it be? Or should only the F150 Raptor be the only Raptor. I suppose Ford answered this with the Ranger Raptor.

      9 months ago
  • Not fond of that name, but I guess Raptor is not an option either - it'd be weird to have 2 different animals in the name. They should probably stick with names relating to horses or trails.

      9 months ago
  • The Ford Chinchilla.

      9 months ago
  • Maybe the Brumby? It’s an idea, but I don’t really like how it sounds.

      9 months ago