Warthog name trademark hints at Ford's hopped up Bronco
What does Ford, Halo, the A-10, and the Lion King have in common?
Warthog doesn't seem like the most attractive name for a hopped-up Ford Bronco. I hear this word and I picture a sullied and impure protuberance on the belly of a fine quarter horse - a purebred beast with a skin tag. It's an ugly word if you don't think about all the famous Warthogs we know and love.
The Lion King gave us Pumbaa - the happy-go-lucky warthog of my early childhood. The Halo series of video games has the all-terrain extra-terrestrial conquering 'hog of its own. Lastly, who says, 'BRRRRRT'? None other than the Fairchild Republic A-10 Thunderbolt II "WARTHOG"!
With examples like this, the image in my mind changes. I picture a gleeful, go-anywhere, KILLING MACHINE. I don't think Ford has any intention of formulating this mental picture. The point being, Warthog means much more than 'an African wild pig with warty lumps on its face'.
Ford has trademarked 'Warthog' for use with "land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles". It has been rumored this name will be used instead of Raptor for the top of the line trim level. Don't bet on seeing it anytime soon. Ford will have a field day with regular ol' Bronco sales before reinvigorating the name with a high-powered, desert jumping spec model.
What do you think we will see out of the Ford Bronco Warthog? Ecoboost and jumping-spec suspension? Some odd hybridized horse of a different color? Maybe they'll slap the 7.3L Godzilla V-8 into it and give us a big block Clydesdale?!!!