Watch Red Bull F1 Car do donuts on a Miami skyscraper rooftop
PR stunts can be sorted into 3 categories: annoying, boring and absolutely epic. This one sits firmly in the third category.
Citrix, a US-based IT company, teamed up with Red Bull Racing to promote Formula 1 in the United States. To do so they took the Red Bull Racing RB7 F1 car to the top of 1000 Museum building in Miami, put ex-F1 driver David Coulthard and let loose.
The resulting video is full of tire smoke and the sweet V8 sound that powered the RB7 to the Constructors' Championship back in 2011 and took Sebastien Vettel to his second Drivers Championship.
David Coulthard is 13-time Grand Prix winner who drove for Williams, McLaren and Red Bull. He was doing donuts at the rooftop of the Miami building – that's a full 216 meters and 62 stories above the ground.
1000 Museum in the middle, Source:https://www.de-simone.com/projects/project/one-thousand-museum-tower/
Miami as a choice of location isn't accidental, as that's the likely destination for a new Formula 1 US Grand Prix from 2020.