We can't say "Good news" about Bugatti's next hypercar
Bugatti CEO Stephan Winkelmann confirms the next model is still a long way off
Things are changing rapidly for Bugatti, partly because of the ongoing global crisis but also because of internal dynamics. Not that long ago, when Bugatti unveiled the Chiron Sport “110 ans Bugatti” and the La Voiture Noire at the 2019 Geneva Motor Show, the company's CEO Stephan Winkelmann confirmed they were considering expanding the brand's line-up with more models but in a recent interview, Mr Winkelmann said those plans are now on hold. "We had talks about a second-model lineup," Winkelmann said. "This was now blocked due to the coronavirus crisis; we're not talking about what's coming next".
A combination of factors is forcing big car groups to revise their plans. Profitability is a key issue and world governments are pressuring car makers to accelerate the transition to electric mobility. As things stand, Bugatti doesn't sell any hybrids or EVs and VW is considering selling the brand to Rimac in exchange for shares of the company. Rimac is partly owned by Porsche and Porsche, which uses Rimac battery technology for the Taycan, is in turn tightly linked with the VW Group.
Then there's the question of good old business competition. Bugatti only builds 7-figure hypercars for customers with high purchasing power - the average customer owns 42 cars* - and they've been operating in a league of their own for a very long time because competition only came from the occasional limited edition cars made by Ferrari or Lamborghini or Porsche but high-performance electric hypercars like the Lotus Evija are also going to play a crucial role in the market from now on.
On the bright side, while it's possible that Bugatti will have to worry about all of that tomorrow, they're certainly doing more than fine today. Winkelmann also said that Bugatti is potentially looking at their best year yet, with "70 to 80 percent of next year's output already sold", so whatever lies ahead can wait.
*based on 2019 market research. Source : CNBC / The Drive