Wealthy Americans are buying station wagons instead of SUV's
If there is one thing the world knows about America these days (besides Trump); it's that the American people love their SUV's.
But it looks as though that fact could be changing thanks to an abundance of choice in the market.
According to a report conducted by Edmunds.com, approximately 212,000 Americans drove off into the sunset in their brand spanking new station wagons last year. Considering the size of America that might not sound like very many, however that is a 29% increase when compared to sales figures in the US five years ago.
One of the main reasons for such an increase could be down to one simple fact, five years ago there wasn't exactly much choice in the market when it came to station wagons. But since then Volvo introduced the V90, Jaguar rolled out the XF Sportbrake and Volkswagen sailed the Golf Sport Wagon across the Atlantic to the US shores also. Not to mention for the Americans who have that little bit extra cash to spend there is also the Porsche Panamera.
Finally the American station wagon market gets a bit of break from the standard Audi, Mercedes and BMW monsters.
Sam Russell, Buick's Marketing Director had this to say, “There’s a group of consumers who are greatly interested in the versatility and capability of an SUV, but they don’t want to be seen as someone who just goes with the flow”.
Some may say that the the good old station wagon has had its day and sales dropped for a good a reason, but others may argue that sales dropped so dramatically before because car makers stopped making them. For now however, I believe the station wagon is back, and they are looking better than ever.