What did Chevrolet really think about Ford?
This 1952 sales video is downright savage!
It isn't really all that surprising to find out that manufactures sent out promotional materials to dealerships that were full of propaganda. What is surprising to find out is just how brutal they could be in their description of the competition. The following video is a small piece of automotive history that is interesting because it shows just how mean spirited the Big 3 could be towards one another.
From styling, to engine vibration, even how the starter operates, the Chevrolet propaganda department was working overtime for these!
"...Whats more: Reports indicate that Ford is planning to discard the L head V8 in the near future, probably as soon as the company finds out whether it can build precision valve in head engines of satisfactory quality in volume..." (time index 5:55 to 6:09)
The above statement is likely in regard to the fact that Chevy may have known Ford was planning on unveiling a new engine in 1954. The engine Ford would come up with, the Y-block, would come out a year before the small block Chevrolet V8 was released in 1955. It turns out Ford was able to build the design they came up with in satisfactory volume, but the quality wasn't where it needed to be. I can only imagine what the video Chevy released in '55 was like!
Keep on Cruisin'!
Art by: Chris Breeden
About the Author:
"Chris Breeden is a Social Media content creator for Custom & Hot Rod Life on DRIVETRIBE, YouTube and Facebook. After spending 5 years in Southern California, a.k.a. Hot Rod Heaven, while serving as a jet engine mechanic in the United States Marine Corps, he moved back home to Tennessee with an even greater love for Hot Rodded Vintage Tin. Since then he has worked in retail sales and the transportation and logistics industry. In 2018, seeing a gap in Hot Rod and Custom Car coverage on DRIVETRIBE, Chris began advocating for their inclusion on the platform. During the summer months, he can be found all over the Tennessee region covering car shows, meets, and cruise-ins. During the winter months, he can be found in the garage working on his custom 1949 Ford two-door sedan and 1954 F100 truck."