What do we think of Kia's new Futuron Concept?

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The Futuron Concept represents the modern and confident image of a progressive electric SUV coupe envisioned by Kia. The Futuron name itself is a portmanteau of ‘future’ and ‘on’, hinting at the switched-on, electric nature of future SUV designs from the brand.

With a design based around the notion of dynamic purity, the Futuron Concept merges elegant proportions with pure shapes and surfaces. Its lightweight SUV coupe body incorporates a fully-electric all-wheel drive powertrain, wrapped in bold yet modern exterior surfaces, and with a flexible, high-tech interior.

The Kia Futuron Concept is built around a single, strong ‘360-degree’ design notable for its pure, smooth form devoid of ornament. The delicate diffusion of the body’s surfaces creates a series of taut, flowing shapes which twist, expand and contract around the body. The result is a sleek and streamlined shape, creating an aero-efficient profile.

Front of the Futuron features a new reinterpretation of Kia’s ‘tiger nose’ grille, a signature for Kia design now for over a decade. While maintaining the basic principle of the design – a clear outline with tabs in the middle – Kia’s designers have expanded the boundaries, widening the shape across the front of the car to create a restrained, yet elegant ‘tiger face’.

The layout of the electric powertrain and incorporation of Level 4 autonomous driving systems has enabled the creation of a spacious and flexible cabin unlike any other vehicle on roads. The two front seats are created out of flexible materials and can offer an upright ‘driving’ position, or a reclined ‘rest’ position, similar to the flexibility afforded to first-class airline passengers. With the activation of the Futuron’s autonomous driving features, the two front seats recline as the steering wheel retracts. The ‘zero-gravity’ seating position this creates helps to reduce fatigue on long journeys.

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