What do you think of car-branded watches?
Should you buy car-branded wristwatches? By which I mean a watch made by a car manufacturer. So I've asked the question, and I wanna know what you guys think, but I personally already have my answer. If the watch is made in-house, with top quality material and a top notch movement, then yes, why not? Otherwise, if the watch is hastily made with cheap materials and a low level movement then no, not a chance. Anyway, having said that, let's take a look at the Mercedes-Benz line-up. Or range. Or whatever it is they call it.
We can start with Mercedes-Benz because unlike most manufacturers, they have their own line of watches basically every year. These watches are actually the 2019-20 collection from last year because Mercedes hasn't released the new collection yet. One of the great things about watches it that age doesn't affect value. In the car world, unless you're talking about vintage cars, yesterday's A-Class or B-Class is not as valuable as today's equivalent but that's not the case when it comes to watches.
Anyway, Mercedes-Benz dubbed this the "Sensual Purity" collection because this is what they call their design (yes). Some of these watches utilize stainless steel, that's pretty standard, with PVD coating, which is not standard at all. PVD stands for Physical Vapor Deposition, a process that applies small layere of metal compounds to the base metal of a watch. There are two watches I want to use as an example.
One of the highlights of the collection is the Automatic-Chronograph, made in black stainless steel with PVD coating. The dial is made of carbon fibre and the glass is sapphire crystal. The movement is an ETA7750 automatic movement and the strap is made of leather.
I haven't tried it but based on what I read, this is a good watch. It looks good, too, although that's fundamentally a personal preference.
Another watch I particularly like is the Classic Automatic. It features beautifully clean lines and it is made of a combination of bronze and stainless steel. Mercedes says that since bronze is a natural material, the watch may change in colour slightly over time, giving each watch a unique patina. The dial is in deep, rich brown with bronze-coloured hands and dials. So far, so classic but Mercedes decided to give it a little sporty twist by adding a perforated leather strap with the pin buckle made of bronze.
This is another great watch. And it is also as close as you can get to a proper classic watch made by a car manufacturer because this is one of their flagship models.