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- Peugeot Logo Timeline

What Went Wrong ?

1y ago

13.3K

Back in the 2000's , there was a racing driver called Marcus Grönholm (now a retired 49 years old rally legend). I'm sure many of you remembered him. Finnish by passport and nature, WRC champion by lifestyle. That guy was flying through all sorts of terrains during the rally season in his French car. From the wet snow and icy roads of Scandinavia, through the twisted full of mud forest corners of Wales, sliding on the hot asphalt of Italy and, blasting on the dusty gravel of Greece. He was not alone in his adventure.

The Peugeot 206 WRC was his logterm partner, and oh dear, it was crazy but cool...

Peugeot 206 WRC at the 2001 Rally Finland

BORING AND GREY

Glorious times..... but anyway, tonight while I was enjoying my burger at the Christmas market (you should check it definitely) in Leuven (Belgium) , I stumbled across 4 cars on the side of the entry. It was already dark, and having only the lights from the big Christmas tree/attraction , I couldn't see clear what were those cars brand.

Some steps further, I realised I was watching at 4 current production line models of Peugeot. I was thinking to myself.... "what the schmuck is this". At first point, these are 4 "brand new models" of Peugeot with a horrible design, similar if not the same exterior/interior, named after one of the mathematic's classes I had back in high school. "208, 308, 3008 (x2). I failed that exam at the end of the school year quite bad back then, as bad as Peugeot has failed on Europe's car market nowadays, despite their once proud Lion badge.

From left/far end to right: 208, 308, 3008 (x2)

Since I was ready with my delicious burger, I thought to myself ... hey let's not be harsh on those cars, they should deserve some respect, so I gave them a quick check...

It was obviously a mistake. The way how the plastic panels felt, the depth of the paint, the poor wheel design, similar to another 20 other models on the market, combined with the sharp edges of the interior, reminded me of some sort of a weird/failed attempt of origami. I have no idea, what were the designers drinking at that point, but it was for sure not French wine, since that tastes almost always good. I also thought , about that Renault Espace family van which had the A/C screen and controls next to the door handle of the driver's side. Jees...Why ?

The Dilemma

Remembering the good old 80's and 90's, when Peugeot were making hot hatches, and beautiful coupes in collaboration with some of Italy's finest design studios like Pininfarina, as well as reading many car magazines praising and respecting the track focused chassis made by Peugeot Sport Division, till laughing ironically at this ex-model ...The "mighty" 1007 ...

oh another failed exam memory just came back to me...

Peugeot 1007... That green color is probably the only okay-ish thing with that "car"

Now one question remains...Should they stick making Pepper Mills or cars.....

Peugeot Design Salt & Pepper

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