Which car would you drive around BMW M Town?
"Where TOO MUCH is just right"
Imagine a place filled with fast cars, corners and epic winding roads. Tarmac so smooth that it begs to be caressed by your tyres, empty tunnels where you can perform symphonies and abandoned parking lots where you can drift all day long without disturbance. A place where what would usually be regarded as "too much" is just right...
BMW imagined it. Then they built it. And they named it M Town.
It's a place that you won't ever find on a map, but it is a global community that exists online and within the heart of every BMW M driver. Whatever excites high performance car enthusiasts is what goes here and we like the sound of it.
Destination: M Town
"M Town’ represents an attitude to life that BMW M has always stood for – ultimate enthusiasm, maximum performance and the courage to be unconventional.” - Peter Quintus, Vice President Sales and Marketing at BMW.
To enter M Town, you simply head online to BMW's website and from there you can upload a photo of your own M car or choose from one of theirs (hence my brand-new green M5). That simply uploads the picture of your car (or the one you're dreaming of) to a cool snapshot which becomes your Town ID. That can then be uploaded to social media and then boom, you are an official resident of M Town. (See link at end)
Can you beat my Bimmer?
The site was created for enthusiasts like me and you to share pictures of our cars, our journeys, the events we attend and the likeminded people that we connect with along the way. It's Instagram for the average gearhead but you don't need to worry about hashtags - well except, #M_Town and #MNation.
BMW hope that M Town will help to increase the emotional bond that drivers have with their cars and while it might be free advertising and a bit of a gimmick, it is a seriously cool and unique idea.
So my question to you is... Which M car would you take?
Show me your snapshot in the comments...
Get your unique Town ID and join M Town by clicking here: