Who remembers this epic BMW film?

If there was ever an advertising campaign to convince you to buy a car… it's this

2y ago

In the early '00s BMW were at the top of their game with cars like the M5 E39, M3 E46 and 740i E38. You'd have thought they wouldn't need to have a compelling advertising campaign, but they threw that in the mix for good measure.

The BMW marketing team launched a series called 'The Hire,' which wasn't a gritty detective series based in Sweden, but an all action series starring Clive Owen, some celebrity friends and top directors.

The crowing glory of this series was an episode called 'The Star' featuring Madonna and directed by Guy Ritchie.

As a car fan, all you need to know is that Clive Owen's character throws a stunning BMW M5 E39 through the city streets like a rally car. Just epic to watch.

I recommend you go and watch the full series on YouTube, but to whet your appetite, here is 'The Star' in all its glory. If you don't want to run out and buy an M5 E39 after this then there is something wrong with you.

Join In

Comments (10)

  • That was a great series of short films. That's when BMW was actually trying to showcase their cars for what they can do, not like now. Just luxury saloons for rich bankers who will never test their full potential.

      2 years ago
  • Now looks incredibly corny.

      2 years ago
  • I happen to be one of the lucky few that owns the original DVD, courtesy of BMW AG back in the days.

    The films are very well made and the timeless cars of that era are still icons today

      2 years ago
  • Well, I watched this in my young age, to be honest I remember the red mustang more than the bimmer. When I was watching I am so confused why the main guy switch to a normal 5 instead sticking with the mustang. Now I know the 5 is not normal at all.

      2 years ago
  • I remember downloading them when they came out. Massive files for back in the old slow internet days. I think i still have them on my old computer Somewhere......

      2 years ago