Who remembers this epic BMW film?
If there was ever an advertising campaign to convince you to buy a car… it's this
In the early '00s BMW were at the top of their game with cars like the M5 E39, M3 E46 and 740i E38. You'd have thought they wouldn't need to have a compelling advertising campaign, but they threw that in the mix for good measure.
The BMW marketing team launched a series called 'The Hire,' which wasn't a gritty detective series based in Sweden, but an all action series starring Clive Owen, some celebrity friends and top directors.
The crowing glory of this series was an episode called 'The Star' featuring Madonna and directed by Guy Ritchie.
As a car fan, all you need to know is that Clive Owen's character throws a stunning BMW M5 E39 through the city streets like a rally car. Just epic to watch.
I recommend you go and watch the full series on YouTube, but to whet your appetite, here is 'The Star' in all its glory. If you don't want to run out and buy an M5 E39 after this then there is something wrong with you.