Why are modern car colors so bland?
Cars were colorful in decades past, now why do modern cars lack striking colors?
If you've seen pictures of cars from the 1960s or 70s, then you know about the colorful paint schemes on cars in the past. From bright orange, to neon green, all these eye catching colors were commonplace in the decades of the past. So why then do modern cars seem so bland, with colors like gray, black, and white? Well the reasoning is based on the market, the consumers, unfortunately do not want to buy flashy, and bright colored cars.
According to Kelly Blue Book, the top three most popular colors among SUVs were, white, black, and gray. For Minivans it was white, gray and black being tied, and silver. For Pickup Trucks, it was white, gray, and black. This shows the trend that bland and uninteresting colors have taken over the market.
One significant reason on why people don't buy brightly colored, and interesting colored cars, is because the resale value on cars which these colors is significantly lower than a car which is white, or gray. This effects why a majority of consumers pick a relatively bland color. Another significant factor is that maintaining the paint for colorful cars, is generally more difficult than the color for traditional colors.
A Bright Orange Volkswagen Golf (credit: The Toronto Star)
People also, generally seem to have lost interest in cars as well, and the majority of consumer cares more about practicality than fun. Which is sad, because I love being old cars with crazy colors, some of my favorite old cars to see in bright orange is the 1969 Dodge Charger, and the 1980 BMW M1.
A 1980 BMW M1 (credit: Top Speed)
I hope you enjoyed reading my short article on car colors, and please let me know what you think about car colors in the comments.