WHY DO WE LOVE LEGO SO MUCH? (FOR OUR KIDS)
I am writing this from personal experience, but I know it applies to most car-guys - we simply don't grow up. And the motor manufacturers know this. Ferrari were probably the first to really maximise various partnerships to make sure you can buy everything from an umbrella, shoes or sunglasses all wearing the little prancing horse.
Porsche has been fully aware of these financial opportunities for almost as long - and you have always been able to get the usual Porsche polo shirt or baseball caps on their own website. And since they have managed to get out of their EA Sports gaming deal, you are now able to 'drive' Porsches in a multitude of games on every gaming platform. And that's a good thing because how many kids will play these games and already start to build brand loyalties? A lot. I know my passion for RUF was initially fuelled by Gran Turismo in the nineties! And when these kids grow up, what car will they aspire to own?
Well one of the best franchises Porsche have secured is Lego. I know I've bought many of the Le Mans Porsche Lego kits 'for my kids' and they sit on a shelf that doesn't get played with much. Well, the kids would break them, what am I supposed to do? And the newest Porsche / LEGO collaboration has just been announced - a magnificent LEGO Technic kit of the mid-engined 911 RSR. This kit will be available in all good Lego retailers from January 2019 and we can't wait (to buy a set 'for our kids').
The last LEGO Technic kit, the 991.1 GT3 RS was an astonishing kit with a working PDK gearbox, but it was expensive. And very, very time consuming to build. Those two facts would have put some people off - I know it did for me (to buy for my kids!). I struggled to find the 12+ hours to build it and justify the £259.99 price tag. So Lego have listened to that kind of feedback and created a new Porsche Technic kit that has almost half the number of parts and pretty much costs half too. It's not as complex (the gearbox doesn't work in the same way) but given that it still looks extremely cool on a shelf I am sure they will sell considerably more of this ket.
The 2019 RSR versus the 2016 RS. How the numbers stack up: