That happened on November 30, 2018. The 2019 all-new Mazda3 was presented to the public at the Los Angeles Auto Show. The vehicle came in the hatchback and sedan models with both having distinct personalities. According to the designers, the hatchback was supposed to look emotive, while the sedan elegant. The matured KODO Design language, Ladies and Gentlemen.
I didn’t attend the presentation, however I exploited the Youtube to find out how it went. And this is what I have to say now.
Ikuo Maeda, Head of Global Design and Brand Style, stressed two interesting things. First, the design mantra for this all-new generation was “the car of art”. Mazda chaps made an attempt to elevate their design quality to the level of art, which I personally regard as success. A very nice-to-contemplate success. Second, “in our previous generations the design was inspired by the motion of predators in the wild … For this new generation the key was to finding a new way to express life”. In other words, the 2019 Mazda 3 bodylines don’t only look dynamic, but also lively. The boss said that!
Julien Montousse, Senior Director of Mazda Design Americas, added to Maeda-san’s point that “the body reflection unveils astonishing lights and shadows when the car is in movement. And that particular effect captures and seduces the eye.” It does, definitely. But the seduction works only for a just-washed-and-waxed car. Soooo, be ready to spend time and money on keeping sexy things clean!
In his turn, Yasutake Tsuchida, Chief Designer, proudly declared that the 2019 Mazda 3 had no sharp lines. The feeling of energy it brought was created by the light reflection. The one the Mazda chaps had tested on the RX-vision earlier. To develop this thought, the all-new 3 Series will become the first mass-produced vehicle with the spirit of a sporty-and-cool-looking future!
The 2019 Mazda 3 powertrain lineup comprises the latest SKYACTIV-X, SKYACTIV-G and SKYACTIV-D engines. The Mazda chaps say that these engines – alongside other technical solutions – will dramatically enhance the car’s driving qualities: accelerating, turning and braking. And, you know, mates, I believe them.
The 2019 Mazda 3 is the car which I personally want to buy one day. Because it looks the closest to what I expect from a proper car. It also speaks to my up-to-date driving experience. As you may recall, I own Mazda 323F from 1997. The new 3 Series has much to do with the feel and design of my car. As well as with the cars of earlier generations.
Apart from this, the all-new Mazda 3 is not that “all-new” to me. It fundamentally draws from the wells of earlier models; the ones which you may forget ever existed. However, it fundamentally upgrades this heritage to make it look “alive” and artistic.
Let’s get inside.
It seems to me that the 2019 Mazda 3 interior resembles interiors of the 323 BG models from the early 1990s. Just look at the shape and placement of vents. Look at the shape of dashboard!
Going further with details, the distinct “triangular” vents are the specific feature of the pre-lift Mazda 323F BA from 1994-96. Then you have the design of dashes themselves: they are plain and clear!
Continuing with the 323F BA design – which was brought to you by a former Porsche designer Ginger (Arnold) Ostle – it also looks energetic, lively and artistic. It has much to do with light reflections and lacks sharp edges. I believe, the 323F BA bodylines look “timeless”. The matured KODO language from 1990s, anyone?
Then, there is the black tailwing. Its distinctive shape and position – above the rear window – can be found only in 2019 Series 3 hatch and 1994 323F BA fastback. At least, I found them only there:
These and other details make me look at the 2019 Mazda 3 in a completely different way. None of the previously produced Mazdas can evoke the same feeling of similarity to my 1997 323F. The feeling I greatly appreciate!
Here’s more about the all-new Mazda 3:
Here’s more about how cool the 323F BAs are:
And here’s the link to Academic Driving tribe. For more articles: