Why is Ford so popular in the United Kingdom?
Why is this iconic American brand topping sales in the UK?
As we all know, Ford is the iconic American car brand. Known for its reliability and making great cars such as the Mustang, F-150, and Focus. Ford also has a history of selling well in Britain, such as in the 60s and 70s with the Escort and the Cortina. This of course begs the question, why does the iconic American automaker sell so well across the pond?
Recently I read an article about the best selling cars in the U.K. during 2021. Numbers 3 and 4 on the list were the Ford Fiesta, and Puma. So obviously this reputation of Ford selling high still exist in the modern day. And as stated in the article, the Ford Fiesta has been near the top selling U.K. cars since 2009. Crediting the Fiesta's fuel efficiency and charm with the reason for its high sales.
A Ford Fiesta (credit: Ford of Britain)
Fuel economy is as important in the U.K. as anywhere in the world these days. And as a result Ford have catered to this demand, with top-selling cars like the Fiesta having 31 combined MPG. Ford also is the biggest car company in the U.K. According to an article by carblog.uk, Ford has 7 factories and 550 dealerships, making it the biggest car producer in the U.K. Allowing for ease of production, and if there is one thing I've learned from my research on what cars Americans like, its that Americans tend to buy cars made and available in their region. This trend would make sense for Britain, people tend to buy what cars are available and reliable in their countries.
Another contributing factor is brand marketing. Everyone knows who Ford is. Ford has been in the U.K. since 1906. With a company being in a country that long, everyone is bound to know what Ford is by this point. The point is that Ford is an established and long lasting motor company and people tend to trust things that have been in place for a while. After all a company doesn't stay running for that long unless their doing something right (except for GM, they live off of government bailouts). This results in people across the world having trust in companies like Ford, resulting in higher sales for Ford.
Fords are also known for making iconic, decade lasting cars. In the U.S. Ford is known for its Mustang and F-150, while in the U.K. it is known for its Transit van, Focus, Cortina, Escort, and Fiesta. Regardless of where in the world you're from, there's a good chance you know of some iconic Ford cars from your respective region of the world. This reputation adds on to the already strong reputation that Ford already has for making reliable and affordable vehicles.