- The Ford logo (credit: Wallpaper Cave)

Why is Ford so popular in the United Kingdom?

Why is this iconic American brand topping sales in the UK?

6w ago
10.6K

As we all know, Ford is the iconic American car brand. Known for its reliability and making great cars such as the Mustang, F-150, and Focus. Ford also has a history of selling well in Britain, such as in the 60s and 70s with the Escort and the Cortina. This of course begs the question, why does the iconic American automaker sell so well across the pond?

Recently I read an article about the best selling cars in the U.K. during 2021. Numbers 3 and 4 on the list were the Ford Fiesta, and Puma. So obviously this reputation of Ford selling high still exist in the modern day. And as stated in the article, the Ford Fiesta has been near the top selling U.K. cars since 2009. Crediting the Fiesta's fuel efficiency and charm with the reason for its high sales.

A Ford Fiesta (credit: Ford of Britain)

A Ford Fiesta (credit: Ford of Britain)

Fuel economy is as important in the U.K. as anywhere in the world these days. And as a result Ford have catered to this demand, with top-selling cars like the Fiesta having 31 combined MPG. Ford also is the biggest car company in the U.K. According to an article by carblog.uk, Ford has 7 factories and 550 dealerships, making it the biggest car producer in the U.K. Allowing for ease of production, and if there is one thing I've learned from my research on what cars Americans like, its that Americans tend to buy cars made and available in their region. This trend would make sense for Britain, people tend to buy what cars are available and reliable in their countries.

Another contributing factor is brand marketing. Everyone knows who Ford is. Ford has been in the U.K. since 1906. With a company being in a country that long, everyone is bound to know what Ford is by this point. The point is that Ford is an established and long lasting motor company and people tend to trust things that have been in place for a while. After all a company doesn't stay running for that long unless their doing something right (except for GM, they live off of government bailouts). This results in people across the world having trust in companies like Ford, resulting in higher sales for Ford.

Fords are also known for making iconic, decade lasting cars. In the U.S. Ford is known for its Mustang and F-150, while in the U.K. it is known for its Transit van, Focus, Cortina, Escort, and Fiesta. Regardless of where in the world you're from, there's a good chance you know of some iconic Ford cars from your respective region of the world. This reputation adds on to the already strong reputation that Ford already has for making reliable and affordable vehicles.

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Comments (27)

  • short answer: they are affordable and reliable

      1 month ago
  • The number 1 reason is ford managed to become a U.K./euro company. Very few of the models were shared with the American market in the earlier days. Add to that they were designed by ford Europe and many of them were built not 20 minutes away from London the British public thought of them as home. And at that point they didn’t have to beat everyone, they just had to beat BL. Also ford gave blue collar workers a team in motorsports, taking their cheapest offerings, tuning them up and beating luxury cars around tracks and rally stages. This meant that everyone who drove a 1.9 GL would think of the RS Cosworth. Then there was Clarkson. Clarkson was for arguably throughout the 90s, the most influential man in the British car industry, and he loved fords and promoted most of them as great cars (Orion not withstanding). Fords success in 20th century Britain was marketing genius and some average and above average cars, sprinkling some gems in there too. Then there was the first mondeo which had amazing praise for being a nice to drive car, and then the subsequent focus and eventually the fiesta too. This is as far as my understanding on the topic, they built a homely reputation here and it’s stuck around for most people, barring the mustang which will always be American.

    Great read up and I definitely like your points!

      1 month ago
    • Thank you for the comment, and I like your points as well. Interesting to learn about the history, and the marketing of Ford.

        1 month ago
  • It began with Henry Ford. He started the 40 hour work week and a wage that a worker could live on. Henry and his children invested in the communities that his workers lived. The Fords invested in art museums, hospitals, and more importantly it's employees. Ford understood that if his employees could afford a new car, it should be a Ford car. He made cars that employees could afford. When he grew operations to the UK, he made sure that these beliefs stood. Ford builds cars in the UK, they don't ship cars like other companies. The workers feel as if they are family, and in turn, every one associated feels they are of the Ford family. Look into the history of Flint Michigan. GM used flint like a $2 whore and then left it to rot. Ford invests in the people that build it's cars.

      1 month ago
    • Isn't there like 3-4 facilities in UK, making gearboxes and equipment only, no final car production?

        1 month ago
    • Yes, in 2013 ford ended 100 years of full production. Now only engines, gearboxes and other parts are still made in the uk for export. Since brexit, ford had scheduled a return of full car production to the uk, but covid has paused that plan for...

      Read more
        1 month ago
  • It's an iconic US brand in UK, except it's been German for 50 years 😄😄😄 you can always choose an Opel...I mean Vauxhall.

    I'm expecting a fire-at-will for this political incorrectness, I couldn't help myself 😆😆😆 apologizing in advance.

    At least the Queen isn't German...lately.

    I'll stop myself now. I must. Full stop. Gestoppt.

      1 month ago
  • I’ve grown up with them…

    Fiesta

    Escort

    Sierra

    Capri

    Granada

    Focus

    C-max

    Mondeo

    St’s

    Ghia’s

    Lx’s

    Glx’s

    🤣 I’ve had them all some good some bad but… I’ve only ever owned 1 Astra and 1 Cavalier 🤷🏻‍♂️

      1 month ago
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