Why is the Ferrari Testarossa so iconic?
And it may all be due to Enzo's favourite TV show.
For some, the 80's were the best decade. It was a time of emancipation, and everything from fashion to music and films was eccentric. Automobile manufacturers understood this very well, and cars like the Lamborghini Countach or the DeLorean DMC-12 had very fitting designs. And so did the Ferrari Testarossa. Is there an even more iconic Ferrari? Right, you have your F40s, 288 GTOs, Daytonas, 250 GTOs. But take a closer look at this one. It looks like nothing else. A perfect representation of the 80s. The American dream (Italian way). A car that will make you want to go back in time. Times when wearing a tight T-shirt under a white blazer was cool. Perms were mandatory, and your pants very slightly too large.
The Testarossa's name comes from its great ancestor the 250 Testa Rossa race car. Everything sounds more fancy in Italian, and this car is the perfect example because Testarossa literally means redhead in English ("I drive a Ferrari Redhead" doesn't sound very exotic to me). But, back to the "redhead". It came out in 1984. Music hits like Madonna's Like a Virgin were all over the place, The Terminator movie was in every cinema, and men were wearing the moustache like porn stars and Tom Selleck. So why did this car end up being so iconic?
First things first, it starred in a mythic TV show called Miami Vice. You may have never heard of it, but everybody was watching this. Enzo Ferrari himself was a huge fan and was the one who personally handed the keys of the white Testarossa to the show's main character, Don Johnson. I can't imagine the "commendatore" with his sunglasses on watching this American show dubbed in Italian.
Well anyway, the car was not just here for the show. It was also a true Ferrari. Which meant, awesome design, big engine, and high emotions. Did it have all of this? yeah.... Not really. The 80s were all about showing off. The Testarossa's design is very eccentric and some say it looks grotesque with its enormous rear-end, and its horizontal lines that look like a cheese grater. It is true that it lacks a little bit of finesse. But that's what makes this car so unique. And what about the engine? Being a Ferrari, it had to be powerful. And being the flagship, back in the days, it had to be a 12 cylinder. Centrally mounted, the heart of this redhead develops 390hp, and will take the car up to 290km/h (180mph). But don't think of it as the perfect track car. The TR is more like a GT. Being quite heavy with 1640kg, it will not have the character of a more nimble and more focused 288 GTO. But that is not what this car is trying to be, so don't blame her for not liking to be thrashed around.
Final question. Does it bring you high emotions? Listening to this screaming flat-12 is like going to the opera, and stepping inside a Testa' will take you back 30 years ago. This car feels timeless. It may not be the ultimate driver's car, but who cares? You are driving an icon, a myth, a piece of Ferrari's golden era.For a long time, the TR was forgotten. At some point, you could find one for $40'000. Now, you will find one in perfect condition like these ones for around $120'000. And we expect this car to be a perfect investment. Because in a near future, finding a 12 cylinder Ferrari with a manual gearbox, and perfect spec, will be complicated. Hate it or love it, the Testarossa is forever.
I would like to extend my deepest gratitude to Drivevintage.ch and V. Luzuy for making this possible. Drivevintage.ch is car conciergerie that takes care of some of the most exclusive cars ever made, and we can't wait to do some more work with them. http://drivevintage.ch & https://www.instagram.com/drivevintage.ch/
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