Why Nissan might just be on to something
Teaching an old dog new tricks has more perks than you may think.
Late last year, Nissan announced it’s Heritage range, which is an initiative where they will, along with Nismo and Autech, reproduce various parts for its R32, R33, and R34 Skyline models.
This is obviously great news for owners of these cars, and for those looking to bring back to life old and tired chassis that would’ve otherwise ended up as a can of your favourite fizzy drink. Probably.
An additional masterstroke considering the skyrocketing costs for purchase of any of these models, especially since the R32 and R33 are now legal to import into the US - previously not having seen the light of day across the pond.
For a model series with a near cult-like following, its a no-brainer as far as the consumer is concerned. They get to keep their pride and joy running, and for Nissan, more revenue! Even if they may be ridiculously priced, owners like to modify these to extreme extents, so cost is unlikely to be an issue for the purists.
Which brings me to wonder, why don’t more manufacturers do this?
Granted, blueprints of such parts aren’t exactly an issue since they already own them all, and theres certainly no shortage of people wanting to find original parts. Just take a quick stroll through eBay listings, and you’ll quickly find out what “JDM tax” means.
One example are the 90’s Hondas. Not least because I own one, but considering the sheer numbers in which these cars sold, and increasing numbers of people looking for OE parts to keep them going, why wouldn’t you bring them back?
Another thing to consider is the environment. Car manufacturers simply aren’t concerned about it - they’re more concerned about numbers on the sales sheet. Just take a stroll through a field of cars that have been traded in as a deposit for something newer, and you will find a large number of them are not only fully working, but keeping them going would be far better for the environment than falling under the guise of thinking something newer will have everyone better off.
It’s no secret that producing newer cars - having them shipped to one place in the world to mine materials for batteries, shipping them to another location for refinement, shipping them once more again to the consumer is extremely costly in terms of emissions overall - yet the finger is always pointed toward the end user.
Maybe I’m just from an era where we prefer to fix something when it breaks, rather than replace it. Whether it be a car, a relationship, or an old dog.
Or maybe I’m just sentimental.